Jeff Dance

CEO

Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

My Publications

This Month. August 23, 2017

UI/UX Principle #53: More Flexibility Can Lead to More Complexity

Imagine a computer science class – the teacher starts by introducing you to five complex subjects ALL at once! The first day of class? Data structures. Algorithms. Cyber security. Server optimization. Database management.  There’s a reason computer science courses aren’t designed that way. Knowledge, skills, and familiarity with a subject should be layered. The key lies in … Continued

Last Month. August 10, 2017

Innovation Principle #7: Seek Inspiration

Where do you find inspiration? Articles, books, blogs, industry conferences, customer research and interviews, competitor analysis, focused meditation, running, travel, drawing, simply having time to think? Whether it’s internal or external stimuli, the most common theme for sparking creativity is opening the mind to new experiences or input. However, inspiration is often personal. What stokes … Continued

July 21, 2017

Innovation Principle #6: Ideate Alone First

Ideate Alone First Before you Analyze and Discuss as a Group Have you ever gone along with a proposed plan just to be agreeable, only to find out later that everyone else was doing the same? The Abilene Paradox describes exactly this phenomenon of “Group Think”. When a group of people decides on a course … Continued

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