Jeff Dance

CEO

Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

My Publications

Last Month. December 28, 2016

UI/UX Principle #50: Animate for Usability, Not Just Flair

“Flair” (stylishness and originality) is exciting. But it doesn’t always make for good usability. As Steve Jobs put it, “It’s not just about what [a design] looks and feels like. Design is how it works.” If you’re looking to add both usability and flair, animate your experience with motion to make a seamless experience for … Continued

Last Month. December 27, 2016

UI/UX Principle #49: Understand Business, User, and Technology Perspectives Up Front

Designing with empathy starts with understanding the people who will use the end product. When you’re building a website or application, it’s amazing what you can learn when you spend a little time talking to the real end users, the business stakeholders, and the technology team to be mindful of constraints. From any one meeting … Continued

December 20, 2016

UI/UX Principle #48: Document Process and Observe Workflows

You might think you understand a workflow or process – whether it’s a person using an application, a website, or completing a task manually – but truly understanding how the process works requires careful study and documentation of data. Improving a process necessitates understanding how it works. Documenting process and observing workflow involves getting to … Continued

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