Jeff Dance

Jeff Dance

CEO

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

Projects I've Worked On

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My Blogs

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How to Build Effective Teams with Personality Tests

One of the most effective ways of understanding workplace and team dynamics at your company is to create a baseline benchmark. At Fresh, we utilize personality tests to better understand our traits, behaviors, and competencies. As a result of centuries-old explorations into what precisely a personality is, there are dozens of tests. Some exist for … Continued

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Think Like a Designer with Fresh’s Technology Innovation Cards

The most innovative solutions are often a combination of ideas rather than entirely new creations that stand alone. When organizations draw on past experiences and the ideas they’ve generated on the way to their current state, they can develop robust technological solutions for the future. The Institute for the Future argued that “technological change is increasingly driven … Continued

blog

How to Plan for a Website Redesign

A little pre-planning can go a long way to accomplishing your short-term results and long-term goals for your website. Let’s dive into some core steps you can take to outline the project and codify your goals before jumping into design and development. #1: Define Your Audience The more information you have about your target users, … Continued

My Whitepapers

Consumer Autonomous Vehicles

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Strategies for Onboarding and Engagement

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The Future of VR & AR

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The Future of Workplace Automation

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The Risk of Not Innovating

The Risk of Not Innovating

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understanding robot factors white paper

Understanding Robot Factors

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Successful Dashboard Design

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Technology Landscape for Innovation

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The Future of Design Thinking

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A Holistic Approach to Websites

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Designing Scientifically Fresh Experiences Brief

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UX Principles for Web Apps

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More Team Members

Matthew MacKay

Matthew MacKay

Hardware Solutions Consultant
Jeff Dalton

Jeff Dalton

Sr. Electrical Engineer
Aaron Hawkins

Aaron Hawkins

Industrial Design Director
Aravind Ravi

Aravind Ravi

UX Design Lead
Jeff Alexander

Jeff Alexander

Chief Science Officer
Jessie Cunningham

Jessie Cunningham

UX Design Lead

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