Jeff Dance
CEO
Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.
Projects I've Worked On
ThriftBooks
Brand Identity Design, Interactive Videos, UI/UX Design, UI/UX Research
Case Study Results
My Publications
blog
By: Jeff Dance
Creating High-End Applications by Blending Functionality and Emotion
Application design should focus on creating an experience that users remember. The key question to ask is why they will remember it. Is it emotion that invests your users? Or does functionality play a significant role as well? Functionality should always be placed front and center: It ensures that your application works. But that’s not … Continued
blog
What Affects Estimation Accuracy
Variability is intrinsic to software development. Since there are so many elements that can change the trajectory of the effort, it’s difficult to deliver an accurate and precise estimation without a complete definition of what it entails. Two Sides Entailed in Gaining Definition 1. Defining a Requirement 2. Defining Solution to the Requirement In building … Continued
blog
By: Jeff Dance
In: Development
Planning for the Future: Why Estimate?
In our everyday lives we are constantly estimating time and cost. How long will it take me to get to work? How much will this new line of shoes cost? How many more miles can I go until the gas tank is empty? We estimate to help us make decisions and plan for the future. … Continued
