Jeff Dance


Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

My Publications

This Month. March 1, 2017

Innovation Principle #1: Build It into the Culture

Innovation is critical to survive and thrive in today’s business climate. The ability to competitively differentiate and consistently reinvent can make or break a company. In their landmark Global CEO Study, IBM found that creativity ranks above integrity and global thinking as the most important leadership quality. Creative leaders are more likely to innovate rather … Continued

December 28, 2016

UI/UX Principle #50: Animate for Usability, Not Just Flair

“Flair” (stylishness and originality) is exciting. But it doesn’t always make for good usability. As Steve Jobs put it, “It’s not just about what [a design] looks and feels like. Design is how it works.” If you’re looking to add both usability and flair, animate your experience with motion to make a seamless experience for … Continued

December 27, 2016

UI/UX Principle #49: Understand Business, User, and Technology Perspectives Up Front

Designing with empathy starts with understanding the people who will use the end product. When you’re building a website or application, it’s amazing what you can learn when you spend a little time talking to the real end users, the business stakeholders, and the technology team to be mindful of constraints. From any one meeting … Continued

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