Jeff Dance

CEO

Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

My Publications

Yesterday. May 24, 2017

UI/UX Principle #51: Use Progressive Disclosure to Simplify Complexity

Da Vinci said “Simplicity is the ultimate sophistication,” and today, successful digital applications are no exception. In digital UX design, presenting features, navigation, and information in layers progressively allows designers to keep it simple.   Great user experiences encourage discovery while hiding the complexity that can otherwise overwhelm a user. After all, not every use case requires offering users … Continued

This Week. May 19, 2017

Innovation Principle #3: True Innovation Generates Value

Creativity is Not Innovation Creativity is defined as transcending traditional ideas, rules, patterns, and relationships to generate meaningful new ideas, forms, methods, and interpretations. Creativity is generally subjective. Newness may not be debatable, but originality and appeal are. In the art world, the shift from Realism to Impressionism is a good example. Applying paint to … Continued

Last Week. May 17, 2017

Innovation Principle #2: Creativity is Essential to Survive

Today’s Transparent Online Global Market Requires Creativity Creativity is not always innovative, but innovation is always creative. When it comes to innovation, it’s creativity that differentiates products and services from the competition in a world of: product proliferation, where thousands of new products are created each year; a global economy that’s increasingly integrated, where options … Continued

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