Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.
Projects I've Worked On
How to Build Effective Teams with Personality Tests
One of the most effective ways of understanding workplace and team dynamics at your company is to create a baseline benchmark. At Fresh, we utilize personality tests to better understand our traits, behaviors, and competencies. As a result of centuries-old explorations into what precisely a personality is, there are dozens of tests. Some exist for … Continued
Think Like a Designer with Fresh’s Technology Innovation Cards
The most innovative solutions are often a combination of ideas rather than entirely new creations that stand alone. When organizations draw on past experiences and the ideas they’ve generated on the way to their current state, they can develop robust technological solutions for the future. The Institute for the Future argued that “technological change is increasingly driven … Continued
How to Plan for a Website Redesign
A little pre-planning can go a long way to accomplishing your short-term results and long-term goals for your website. Let’s dive into some core steps you can take to outline the project and codify your goals before jumping into design and development. #1: Define Your Audience The more information you have about your target users, … Continued