Jeff Dance

CEO

Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

My Publications

This Week. July 21, 2017

Innovation Principle #6: Ideate Alone First

Ideate Alone First Before you Analyze and Discuss as a Group Have you ever gone along with a proposed plan just to be agreeable, only to find out later that everyone else was doing the same? The Abilene Paradox describes exactly this phenomenon of “Group Think”. When a group of people decides on a course … Continued

Last Week. July 13, 2017

Innovation Principle #5: Frame a Beautiful Problem

Focus on Creating a Beautiful Problem First When approaching a problem, it’s important to not jump directly into considering how to solve it, but rather how to frame it up. Establishing an effective framework for the problem engages the creative mind more deeply. The idea is to plant the problem in your brain, so that … Continued

This Month. June 29, 2017

UI/UX Principle #52: Manage Data Density, High-Level to Low-Level

For enterprise applications, interacting with data is central to a user’s workflow. Yet, when designing a UI with high data density, figuring out how to display complex data sets that make sense to your users can be a real challenge. The overarching goal is enabling users to understand & comprehend data. This allows them to … Continued

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