Supporting an industry leader in clean energy
We helped an innovative company tell its story and differentiate its brand within the highly competitive energy sector
Plum Energy specializes in the small-scale LNG (liquid natural gas) value chain across the entire spectrum, from production to transportation, delivery, and storage. The process of helping customers design, develop, build, install, commission, operate, and maintain production facilities is complex, but to those familiar with the workflow, the value is self-evident. Our challenge was helping Plum Energy communicate what they do in as simple terms as possible, keeping the focus on the end-value they deliver. Additionally, we emphasized creating clear, consistent branding to establish brand awareness, authority, and credibility in the highly competitive energy sector.
The website prioritized simple, powerful messages that highlight the Plum Energy story, unveiling new plot points as users scroll down the page. We helped the client understand the importance of visual storytelling, including photos and illustrations wherever possible to create more immersion and a better representation of the organization’s value proposition. In designing the brand, we evoked the concept of compression. Liquid natural gas takes up about 1/600th the volume of natural gas in the gaseous state. Every shape and angle of the visual brand communicates atom-level detail, with white space to draw out typographical elements and core messages.
Pairing innovation with integrity
We set out to emphasize Plum’s reliability and customer-centricity, first and foremost. Geometric elements and patterns convey the scientific nature of the industry and Plum’s service offering, but a rich purple color, matched with gray and white, points to their luxury approach to customer service. All brand collateral was designed with versatility in mind, helping Plum Energy’s various users and stakeholders implement it consistently at every customer touchpoint.
The project was end-to-end, from initial customer and market research to creating, testing, and implementing all elements of their reimagined brand. It was essential to understand their product as insiders given the difficulty of explaining their universal value proposition to a diverse audience of partners, clients, and decision-makers. Our holistic approach ensured seamless integration, without ever interrupting their ability to continue building brand loyalty.