Sector
A thriving port sector is essential to the health of an economy. As logistics become more complex, congestion increases, and workflows evolve, many ports need a partner to help them adapt and grow. Fresh engages with ports of any size to understand their unique challenges, build scalable solutions, and help decision-makers meet the future with confidence.
Enabling port transformation with customized consulting
Ports worldwide face common challenges, including:
+ Anticipating congestion, port activity, and traffic
+ Integrating environmentally friendly solutions
+ Designing secure, safe facilities and infrastructure
+ Addressing financial and resource constraints
+ Building toward the future—and delivering results now
However, because each port’s challenges are unique, Fresh delivers customized consultation to create authentic solutions and accelerate innovation without interrupting vital operations.
Guidance to become an industry leader
The world’s most successful ports share common strengths. Wherever you are on your journey, Fresh can help your port become more:
+ Efficient: Handle high volume, offer quick turnaround, and ensure reliable operations.
+ Flexible: The ability to adjust processes and workflows in light of changing market conditions.
+ Modern: Offer state-of-the-art facilities and cutting-edge technology.
+ World-class services: Work with other ports, support tenants, and attract new partners.
Ideate
Engage in collaborative discovery to explore the possibilities for your port, with key focuses on framing the challenge, researching your port market, and aligning efforts with larger operational objectives.
Evaluate
Test concepts, refine, and iterate. Key focuses include rapid prototyping to test technology solutions in context, then analyzing results and revising.
Integrate
Accelerate transformation without interrupting operations. Key focuses include implementing the customized solution to augment your infrastructure, then adapting, evolving, and scaling in light of ongoing measurement.
Fresh Labs: Innovation as a Service (IaaS)
Whether you need talent to augment your internal innovation lab or an external team to create your program, Fresh Labs can help.
Fresh Labs delivers rapid go-to-market strategy, validation, and prototyping for emerging port technologies. What makes Fresh Labs different is that we deliver our work iteratively through rapid experimentation and “making.” Work is delivered via week-long sprints directly with executive stakeholders responsible for the business or new technology area.
Fresh Labs’ mission is to help port decision-makers quickly turn their ideas or goals into working prototypes to accelerate decision-making and de-risk bold product initiatives that leverage emerging tech.
Start your journey to become a port of the future
With industry experience, technology prowess, and 15+ years of consulting clients in every sector, we help the ports of today become ports of the future. And for those who are already industry leaders, we help fine-tune efforts and expand initiatives to maintain a competitive advantage.
