Industry

Financial

Fresh helps banks, credit unions, and other financial organizations build roadmaps for scalable, accelerated transformation. From navigating the modern technological landscape to addressing economic, competitive, and regulatory challenges, we provide technical and strategic support where it's needed most.

Financial Industry

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Take control of transformation

Fresh helps organizations in the financial industry meet their most significant challenges head-on, adapting and evolving in response to emerging technology and global change.

Whether we partner with regional banks, credit unions, or multinational organizations, we offer strategy, design, and technology services to help our clients deliver seamless experiences across every channel and brand touchpoint.

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Specialized support for mid-market institutions

Build best-in-class customer experiences: Mid-market institutions know their customers best. You have extensive historical knowledge about local communities. Fresh can work with you to draw out your best opportunities and capitalize on your advantage.

Customized services with a local focus: We support you in capitalizing on your deep community ties, delivering bespoke financial products and services tailored to specific needs of local businesses.

Digital banking personalized for customer needs: Mid-market institutions can funnel resources toward user-friendly digital banking experiences for a smaller subset of the banking customers, from chatbots with localized language to video banking consultations or gamified financial education tools.

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Helping regional banks and credit unions prepare for the future

Building Bridges with Fintechs: Leading regional institutions are forging partnerships and collaborating on cross-disciplinary projects. Fresh can help you leverage new technologies like AI-powered customer analytics or blockchain-based security, instead of devoting resources to in-house development.

Branch Transformation: Regional institutions can experiment with co-working spaces, pop-up locations, and mobile banking hubs that cater to changing customer preferences. Whether your journey is already underway or you are determining where to start, Fresh can help.

Data-Driven Insights: By leveraging robust historical data, regional institutions can gain a deeper understanding of their customers, optimize marketing campaigns, and tailor products and services based on individual needs.

Guidance for financial industry decision-makers to solve critical challenges

CEOs, CIOs, data managers, product owners, and other department staff face many of the same roadblocks as they seek to modernize, differentiate, and compete. With extensive experience identifying challenges and building impactful solutions, Fresh's cross-disciplinary team can customize what works to your institution's unique needs.

Many financial institutions need assistance managing legacy systems due to their complexity, outdated architecture, and limited compatibility with modern technologies. Integrating new technology poses challenges, but Fresh can help your team realize success through seamless modernization of your workflows and systems.

+ Our team supports yours in modernizing core banking systems by addressing the limited flexibility, scalability, and integration capabilities. This will give you the agility needed to respond to ever-changing market demands.

+ Data is often fragmented across disparate systems, making it difficult to gain insights and personalize customer experiences. Fresh will provide the talent and resources you need to avoid disruptions to existing operations while building a better foundation for your data.

+ Integrating new technologies with legacy systems can be complex and expensive, slowing down digital transformation efforts. With augmentation from Fresh’s team, we'll help you move faster with better results and less risk.

Some financial institutions face challenges implementing innovative solutions due to limited resources, budget constraints, and/or a lack of technical expertise. Fresh can help your team proactively plan and strategize, balance incremental innovation with risk management, navigate regulatory hurdles, and address organizational resistance to change.

+ If your organization faces budget constraints or has a smaller IT team, we can support resource challenges and help your institution adopt cutting-edge technologies and processes to maintain pace with leading banks.

+ The fear of disruption is ever-present, but risk aversion often hinders innovation. To help your team address gaps between your institution and your competition, we can address concerns around new technology and implement a scaled, measured approach to change.

+ Hiring and retaining skilled IT professionals can be challenging, especially in smaller communities. With support from the Fresh team, we can help fill any gaps you have and work alongside your internal talent.

With cyberattacks and data breaches posing a looming threat, financial institutions of every size must invest in robust cybersecurity infrastructure. But many lack the necessary resources to do so. Our team can provide the support needed to address your pressing cybersecurity and compliance challenges.

+ Increased cyber threats exist for organizations across the spectrum, especially for smaller banks, which may be seen as easier targets for cyberattacks. Fresh can support your team by working within your means and resources to build stronger defense systems.

+ Keeping up with ever-evolving financial regulations is resource-intensive, diverting focus from technological advancements. Fresh can assist with the "compliance burden," allowing your organization to move faster and comply with regulations.

+ Protecting customer data and ensuring privacy compliance is essential to maintaining the historical trust you’ve built with customers. Implementing robust cybersecurity measures alleviates data security concerns, and Fresh can help customize solutions, including advanced threat detection and automated response systems, to meet your exact needs.

AI and other emerging technologies are disruptive, but within disruption lies a clear opportunity to act. While some organizations can invest heavily in AI technologies, data infrastructure, and talent acquisition, others have different means. Fresh can help these organizations build roadmaps, maintain regulatory compliance, and integrate AI and other cutting-edge technologies seamlessly into their existing systems at an appropriate, sustainable scale.

+ Innovative fintech companies threaten traditional financial institutions and banking service models, necessitating adaptation. This can involve partnerships with fintechs or integrating new technology into existing workflows and experiences. Fresh can provide extensive guidance on adopting emerging technologies and authentically embracing transformation.

+ Customers demand convenience and personalized digital experiences. While this creates pressure for financial institutions, it's also a golden opportunity to improve online and mobile banking platforms and capture customer trust and loyalty for the long haul. Emerging technology integrations can drastically streamline modernization and personalization efforts.

+ Manual processes and outdated technologies can lead to operational inefficiencies, impacting productivity and customer service. Adopting and integrating emerging technologies presents a chance to improve various functions within a bank or financial institution and realize long-term growth, impact, and profitability.

Financial institutions face challenges including navigating complex regulatory requirements for data protection, ensuring seamless integration with legacy systems, managing costs, and addressing security risks of cloud-based infrastructure. Fresh can assist in building scalable, reliable, high-performance systems that meet customer demands and maintain operational efficiency.

+ Navigating the complexities of legacy infrastructure, data migration, compliance, and interoperability is a massive challenge. Fresh’s multi-disciplinary team has extensive experience evolving legacy systems to meet the demands of new or existing customers' unmet needs.

+ Disparate data systems, data quality issues, data privacy, and security compliance are all additional challenges related to cloud migration. Fresh helps organizations understand and clean their data, preparing it to be more useful and accessible.

+ Many organizations cannot ensure secure and efficient data transfer, manage costs, and maintain data integrity. Fresh can assist clients in need of assistance with building pipelines to transfer data to the cloud.