Bridge reality and virtuality with XR development services
Forecasts show that XR will yield nearly $100 billion by the mid-2020s, and we want to help our clients and partners tap into this tremendous potential. Fresh guides you in planning for any use case by providing the strategic support and software development expertise to design your solution, build your product using the best tech available, and deploy it to market at the right time.
Our holistic approach allows us to work with clients from any industry, helping you understand core problems at a strategic level before narrowing in on the appropriate XR solution.
What is XR?
Mixed Reality: MR merges real and virtual worlds to build environments where physical and digital objects co-exist and interact in real-time. MR immerses users across multiple sensory modalities including visual, auditory, haptic, somatosensory, and even olfactory.
Augmented Reality: AR creates an interactive, augmented experience of real-world environments. Augmented reality enhances real-world objects with computer-generated perceptual information, providing spatial and contextual awareness.
Virtual Reality: VR provides a computer-generated experience that takes place within a fully contained, simulated environment. It incorporates mainly auditory and visual feedback. Because they are entirely digital experiences, these immersive environments can be similar to the real world or completely fantastical, commonly seen in entertainment use cases.
A customizable approach to strategy and production
In the service areas of design, development, and engineering, Fresh’s specialists are tech agnostic. We emphasize building clients a value-generating solution and helping them go to market at the right time, rather than confining ourselves to one approach or one technology.
Explore a sample of the technologies that we use below, which situate us to deliver any XR solution.
3D Engines: Unity, Unreal Engine, Godot, Babylon.js, Three.js, WebGL.
App Platforms & Frameworks: Unity AR Foundation, ARKit, ARCore, Windows Mixed Reality, Magic Leap Lumin Runtime, OpenXR, Azure Spatial Anchors, ARCore Cloud Anchors, ARKit World Anchors, WebXR API.
Devices: Oculus Quest, HTC Vive, Windows Mixed Reality, Magic Leap ML1, Microsoft HoloLens, Azure Kinect.
Actionable strategy for any industry vertical
By harnessing revolutionary XR technologies and providing insight on how to implement them effectively, we provide clients the capability to interact with their customers and employees in novel ways, fortifying and expanding their industry position.
Robotics and Autonomous Vehicles
Design contextual, visual interfaces for simulation, testing, and operation. Use MR solutions to test interconnected systems comprising robotics, autonomous vehicles, and human-robot interaction.
Retail and Marketing
Design branded AR and VR experiences. Provide interactive, 3D experiences with your products and services. Implement AR triggers for product engagement and sales.
Decrease time-to-repair by connecting field technicians with remote help in real-time. Create accurate, 1:1 scale 3D models of machines. Overlay real-world environments with complex technical information.
Increase worker expertise and safety with AR assistance. Share data and insights between business systems. Minimize mistakes and risk with AR instructions mapped onto the real world.
Related XR development capabilities
Explore our other XR Development capabilities. A robust offering allows our team to solve challenges for organizations regardless of size, industry vertical, or product category.