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Bridge reality and virtuality with XR development services
Extended reality technology has already been utilized at enterprise scale by some of the world’s most recognizable brands, from food and beverage to the entertainment industry. Its true potential in human-machine interactions has only begun to be realized. Forecasts show that the XR market will yield nearly $100 billion by the mid-2020s, and we want to help our clients and partners tap into this tremendous potential of extended reality.
Fresh’s extended reality services guide you in planning for any use case by providing the strategic support and software development expertise to design XR solutions, build your product using the best tech available, and deploy it to market at the right time.
Our holistic approach allows us to work with clients from any industry, helping you understand core problems strategically before narrowing in on the appropriate extended reality solution.
What is XR?
Extended reality is a catch-all term for technologies across the entire spectrum of virtuality, including VR, MR, and AR. Extended reality experiences are made possible by wearable devices, computer-generated graphics, and other emergent technologies. The digital and physical worlds collide, resulting in unforgettable user experiences.
Mixed Reality: MR merges real and virtual worlds to build environments where physical and virtual objects co-exist and interact in real-time. With an MR headset, MR immerses users across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and even olfactory.
Augmented Reality: AR creates an interactive, augmented world experience of real-world environments. Through use of wearable devices like AR glasses, augmented reality enhances real-world objects with computer-generated perceptual information, providing spatial and contextual awareness.
Virtual Reality: VR provides a computer-generated experience that takes place within a fully contained, simulated virtual environment. Leveraging technology like motion tracking and mobile VR, virtual reality incorporates mainly auditory and visual feedback. Because they are entirely digital experiences, these immersive environments can be similar to the real world or completely fantastical, commonly seen in entertainment industry use cases.
A customizable approach to strategy and production
In the service areas of design, development, and engineering, Fresh’s specialists are tech agnostic. We emphasize building clients a value-generating solution and helping them go to market at the right time, rather than confining ourselves to one approach or one technology.
Explore a sample of the technologies that we use below, which situate us to deliver any XR solution.
3D Engines: Unity, Unreal Engine, Godot, Babylon.js, Three.js, WebGL.
App Platforms & Frameworks: Unity AR Foundation, ARKit, ARCore, Windows Mixed Reality, Magic Leap Lumin Runtime, OpenXR, Azure Spatial Anchors, ARCore Cloud Anchors, ARKit World Anchors, WebXR API.
Devices: Oculus Quest, HTC Vive, Windows Mixed Reality, Magic Leap ML1, Microsoft HoloLens, Azure Kinect.
Actionable strategy for any industry vertical
XR presents valuable opportunities for businesses in any industry. As technology advances, these XR applications will become more widely adopted, and implementing XR now is essential for disruption in niche markets still not accustomed to XR technology.
We meet customer demands by harnessing revolutionary XR technologies and providing insight on how to implement XR solutions effectively. We do this with an industry-specific XR strategy and managed services that afford the capability to interact with their customers and employees in novel ways, fortifying and expanding their industry position.
XR for Sales
XR is exceptionally useful as a sales tool. By leveraging XR technology, physical products, packaging, and print collateral alike come to life, offering prospective customers an interactive demonstration of features and benefits.
XR for Training
Implementing immersive XR employee training can yield greater engagement and lesson retention when compared to conventional methods. Trainings using XR tend to be less stressful and more interesting for employees. XR also reduces training costs by eliminating the need to travel for on-location training and eliminating hiring costs for corporate trainers.
XR for Design
Design and product development teams can streamline the prototyping process with XR technologies — especially when designing large or complicated products. XR prototyping shrinks the cost of materials required in the traditional product development process.
XR for Advertising
XR technologies already have a proven track record in advertising. Customers remain fascinated by the prospect of interacting with their favorite brands, and tremendous advertising opportunities still remain for those eager to adopt XR.
Related XR development capabilities
Explore our other XR Development capabilities. A robust offering allows our team to solve challenges for organizations regardless of size, industry vertical, or product category.