A unified design language system
We created seamless UX across a suite of related applications
DTI and Epiq Systems merged into a single company, Epiq, in 2016. An essential part of the merger involved creating a unified, consistently branded user experience across all of their shared applications. Seamlessness was challenging, given that the effort involved consolidating the feedback and insight of employees and stakeholders spread across multiple physical locations, staffed by over 5,000 workers nationwide.
Fresh stepped in to create a unified design system and style guide. Leveraging our proprietary tool, Invent Value, we partnered to analyze Epiq's broad suite of applications, consolidate creative contributions throughout the organization, and create consensus among stakeholders about the best path forward.
Unifying the Epiq brand
The effort was broken down into individual projects, each addressing a core part of the challenge. We conducted UX reviews for eleven applications and interviewed thirty Epiq stakeholders and employees in the process. Then, we created a Design Language System (or DLS) with extensive aesthetic guidelines and supplementary code to help Epiq's designers and developers easily recreate visual and interactive elements in the revamped applications.
Packaging all assets into an easy-to-use format, we delivered a single source of truth. The DLS unifies Epiq's brand, creates a seamless experience for building future applications, and gives stakeholders context for our recommendations.
Charts to modals, and everything between
Epiq's applications were created over multiple years without a guidebook for making aesthetic choices. While the applications were easy-to-grasp for legacy users who understand the conventions, new users required extensive training.
Our goal when considering everything a user sees and interacts with was usability. Even with something as simple as a graph's shading, cognitive disconnects can create unnecessary friction. With something like a dashboard, task completion and workflow efficiency are the priority. Users should spend time working rather than creating workarounds.
An Invent Value collaboration allowed our teams to catalog all the applications' visual elements. We used the information to conduct our comprehensive visual overhaul, emphasizing consistency and usability at every juncture.
I really enjoyed using Invent Value as a tool to have our stakeholders and contributors all participate and weigh in on the challenges we were solving together.
It was impressive to see that Invent Value allowed us to be physically in different locations but still feel all the benefits of working together.