Design

Industrial Design Consulting

Our industrial design team specializes in transforming creative ideas into market-ready products through our comprehensive industrial design services. With over 14 years of experience across various industries, including fitness wearables and autonomous robotics, our team excels in both rapid prototyping and full-scale product design. Our industrial designers collaborate with our engineers to ensure robust and innovative solutions that meet user needs and stakeholder specifications. With a proven approach that combines strategic thinking, exceptional design, and engineering expertise, our industrial designers maximize results in every project we undertake.


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Industries we serve

At Fresh, our industrial design services cater to a diverse range of sectors, including B2C, B2B, and everything in between. Our skilled industrial designers are committed to delivering innovative solutions tailored to the unique needs of each industry we serve.

  • Aerospace
  • Technology
  • Consumer electronics
  • Medical devices
  • Hospitals
  • Recreation
  • Wearables
  • Appliances
  • Personal care
  • Bank branch transformation

Award-winning holistically designed products

Fresh’s comprehensive, holistic industrial design process brings clients into the design process, ensuring that the industrial design products we create are the ideal blend of form and function, while also delivering on critical business objectives. Years of experience in the industrial design field position us to guide you from conceptual designs to finishing and manufacturing.

Our work has been recognized as “Best of the Best” by Red Dot Design Award in 2022 for an AI hardware kit we designed in partnership with Microsoft.

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End-to-end industrial design services

We’ve assembled a cross-disciplinary industrial design team that leverages the expertise of strategists, designers, developers, and engineers. Industrial design lies at the intersection of the fields listed above, and giving form to ideas and turning them into physical, user-centric products necessitates working in tandem throughout the entire product design process. To ensure that your product fits seamlessly into its intended environment, our industrial designers interview your stakeholders and users, dive into your data and existing product offering, and understand the core problem your users face, exploring constraints and opportunities.

After building a firm foundation of research and contextual understanding, our industrial designers employ collaborative methods that involve you directly in the industrial design process. Together, we’ll develop a cohesive product strategy before refining your concept using rapid prototyping methods, including rendering, conceptual CAD, and 3D printing. After delivering on the concept, our industrial designers provide the support and documentation you need to meet inspection and evaluation standards and continue scaling as your user base grows and changes.

Our industrial design team's focuses

We've designed our industrial design process to accommodate for every element of industrial design, from conceptualization to final delivery. Not every project is the same, however, so with modular services, we can plug in where you need our support.

Fresh's user-centered design approach focuses on understanding the needs, preferences, and limitations of end-users. This aspect of our industrial design effort involves user research, usability testing, and creating products that enhance user satisfaction and experience.

Ergonomics involves designing products that fit the physical and cognitive needs of users. Consideration of comfort, safety, and ease of use is crucial to ensure that products can be used effectively without causing discomfort or injury, and our industrial design team prioritizes ergonomic factors to ensure end-user acceptance.

Aesthetic design focuses on the visual aspects of the products we create, including shape, color, materials, and finish. Aesthetic design plays a key role in attracting users and enhancing the emotional appeal of products, and our industrial designers emphasize form balanced strategically against functionality.

Functionality focuses on the practical aspect of a product, ensuring that it performs as intended. Our industrial design team develops features and mechanisms that meet user needs while being reliable and efficient.

Material selection involves our industrial designers choosing the right materials for manufacturing products based on characteristics such as durability, weight, cost, and sustainability. The choice of materials can significantly impact the product’s performance and environmental footprint.

Prioritizing sustainability, our industrial designers consider the environmental impact of a product throughout its lifecycle, from material sourcing to disposal. Fresh industrial designers aim to create eco-friendly products that minimize waste and promote sustainable practices.

Prototyping is the process of creating tangible representations of a product concept to test and validate design ideas. Prototyping enables designers to evaluate usability, functionality, and aesthetics before moving to full-scale production.

Our industrial designers work closely with engineers, marketers, manufacturers, and other stakeholders. Effective collaboration ensures that all aspects of the product, from design to market entry, are aligned with business objectives and technical requirements.

With regard to industrial design, branding ensures that the design of a product aligns with the brand's identity and values. Industrial designers contribute to creating a cohesive brand experience that resonates with target audiences.

Especially when designing medical devices and products in other highly-regulated industries, our industrial designers build products that meet industry standards and regulations related to safety, sustainability, and usability. Compliance ensures that products are safe for consumers and can be legally marketed.

The market research efforts of our industrial designers involve analyzing market trends, competitor products, and consumer needs to inform design decisions. Market research helps industrial designers align their products with consumer demands and preferences.

Our proven industrial design process

Explore our vetted industrial design process, which optimizes form and function and streamlines production specifications, ensuring clients go to market faster while decreasing risk and maximizing results.

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Related design capabilities

Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.