Translate your identity into form
From framing the right question to delivering the right result, we have a strong and diverse team that provides end-to-end services for leading brands across the world.
Our approach helps clients convey their identity consistently and intentionally through a variety of services, addressing business and constituency needs while avoiding cliché and trend. A brand is not just a logo. It’s the translation of your company into a system of form, voice, and experience.
Tell your unique story
Your brand is your story, not ours. Our team of creatives and strategists always listen and never impose. We have style, but we’re not just stylists. Principles of visual design and interaction are essential to understand, but we never limit ourselves to just providing a new look.
Any agency can create a logo, but translating an idea authentically and effectively requires a comprehensive approach. We dedicate time and resources to understanding your goals, then we collaborate to build a visual system that extends to every customer interaction.
Identify your vision and pursue it relentlessly
In a crowded marketplace, other companies are likely trying to solve the same problem you are. A well-designed brand can position your company above the competition, connecting you with your target audience and communicating your differentiation. There’s no one correct approach to branding, and we help you understand the possibilities and make well-informed decisions.
We begin with a discovery phase that allows our brand strategists to develop a deep understanding of our clients’ context and needs. We then guide organizations to better understand who they are and to position themselves around their core values. This contextual framework is then used as the foundation for our recommendations on design, typography, voice, and messaging.
Utilize our comprehensive brand design services
With a variety of related services, Fresh’s brand strategists and visual designers help build you a compelling and scalable identity.
Gather key business stakeholders in intensive workshops to align on your vision, define a strategy, rapidly prototype solutions, and create a roadmap for brand development.
Create a big-picture overview of what your brand is and what it is not, outlining your objectives, goals, what your competitors are doing, and key information about your target audience.
Craft your brand’s story and visualize the world in which it exists. We’ll help you build a brand identity system with an internal logic that aids future decision making and instills creative confidence.
Explore possibilities for typography, color, art direction, and graphic systems, getting strategic feedback and insight about what’s working, what isn’t, and why.
Establish your voice, tone, and key message. Utilize our content strategy and writing services to create elevator pitches, taglines, and core value statements that make brand evangelization streamlined and powerful.
Our proven brand and identity process
Explore how we guide clients to define a clear purpose and create a compelling look, feel, and tone. With a vetted process, we help you tell your compelling story across at every customer touchpoint.
Related design capabilities
Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.