Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

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The DIKW Consulting Model

In digital consulting, before embarking on your journey to a new solution and making critical decisions, it’s important to build a foundation of data. One way to visualize this process is the DIKW model. DIKW stands for Data, Information, Knowledge, and Wisdom. Together, they represent how information gains value. Each segment of the pyramid builds
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Innovation as a Service, Innovation Sprints, Strategy, Uncategorized

How Workshop Methods for Innovation Will Change Your Meetings

What differentiates a workshop from a meeting? As Oxford Languages defines it, a meeting is “an assembly of people, especially the members of a society or committee, for discussion” whereas a workshop is “a meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.” These definitions
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How to Build Effective Teams with Personality Tests

One of the most effective ways of understanding workplace and team dynamics at your company is to create a baseline benchmark. At Fresh, we utilize personality tests to better understand our traits, behaviors, and competencies. As a result of centuries-old explorations into what precisely a personality is, there are dozens of tests. Some exist for
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Innovation as a Service, Innovation Sprints, Strategy

Think Like a Designer with Fresh’s Technology Innovation Cards

The most innovative solutions are often a combination of ideas rather than entirely new creations that stand alone. When organizations draw on past experiences and the ideas they’ve generated on the way to their current state, they can develop robust technological solutions for the future. The Institute for the Future argued that “technological change is increasingly driven
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UX/UI Design, Website Development

How to Plan for a Website Redesign

A little pre-planning can go a long way to accomplishing your short-term results and long-term goals for your website. Let’s dive into some core steps you can take to outline the project and codify your goals before jumping into design and development. #1: Define Your Audience The more information you have about your target users,
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Design, User Research & Testing, UX/UI Design

Discussing UX Design: 11 Fundamental Terms You Should Know

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools,
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