Create product desirability, strategically
Knowing how to make a product that is both enjoyable and pleasurable to use allows you to leverage your design against what is technologically feasible.
At Fresh, we’ll help you stretch your influence from hitting key business benchmarks now to creating a digital product that pushes the boundaries of your business in the future. By starting at the ground floor, we help you develop a strong scaffolding for your product’s future, minimizing risk and maximizing effectiveness throughout its lifecycle.
Validate and learn through testing
As good as plans are, product strategy also involves testing your assumptions with end-users. Your existing business strategy will provide a set of concrete metrics. The overall strategy must involve situating the product within your budget while simultaneously pursuing the best way to accomplish the business metrics.
It will also involve developing your market, industry, users, competition, technology, and design expertise. To create a digital product that is both innovative and competitive, understanding your domain, users, and differentiation is imperative.
Build strategic impact with design and messaging
Making an intuitive and enjoyable product is a challenge. Starting with research, we develop a deep understanding of your users’ goals and needs. Grounding our design thinking in the research, we’ll help you create wireframes, mockups, and prototypes that bring the product to life, with the overall goal of creating a minimum lovable product.
The messaging that goes with your product features is central. It’s imperative to develop content that tells your product’s story, thus creating a message that reaches your target market. By pairing design thinking and strategy to better understand the essence of the story you are trying to tell, we’ll help you develop a compelling narrative that allows you to reach your audience.
Design for success
Strategy accounts for various key considerations: considering the competition, pricing, and the target market, while also creating a road map of the essential product features.
We’ll approach the challenge systematically. Integrating our team of digital strategists, designers, and developers, we’ll establish a logical strategy that covers all bases and yields an amazing product.
Core Product Strategy Questions
At the core of product strategy is questions. Partaking in a holistic process, we'll dive deep into why your product matters, how to ensure it works for all intended users, and how to win in your target market.
Does it matter?
Research, knowledge, and understanding all add up to insight. We seek to find a “Why?” to anchor product strategy.
Will it work?
Products solve problems. Only by understanding the core problem users are facing can we develop solutions.
Can we win?
Great products need to overcome behavioral inertia or create a new core set of behaviors where none previously existed.
Related strategy capabilities
Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.