Customer Experience Research
Future-proof your business with research insights
Customer experience drives new value through understanding customer data—social, e-commerce, or other engagement-based experiences—through the lens of feedback and business growth.
High-level products and services require CX research-driven data as a constant input to create new features and experiences based on research-based customer insight rather than gut feeling alone.
Partners for dependable customer experience research
From customer experience research to user persona studies to customer interviews, we have experienced designers who understand the value of getting customer insights through research, proving hypotheses, and evaluating options, not designing based on feelings or assumptions.
With our premier UX/UI industry talent working on CX research, we can provide research to justify important design decisions that contribute to creating customer experiences that convert.
An optimized approach
Fresh’s ability to understand the core business needs and develop surveys, market information, and engagement around core issues gives us a distinct advantage in building a customer research program that is adaptable to every need.
Research into customers’ social experiences begins with helping your business distill information into actionable market feedback and data that can be used to drive new value.
The pillars of Fresh CX research
Successful design requires understanding the customer experience and aligning the product to customer needs. There’s a variety of important elements to understand along the way to transform research data and feedback into value.
You’ll want to obtain feedback about your application, website, or experience early on through CX research to identify key improvements. Doing so upfront reduces cost, time, and frustration in the long run. We recommend performing user research, testing, and analysis to gain a comprehensive understanding.
Focus groups allow Fresh strategists to quickly identify commonalities in people’s experiences or attitudes about the research topic.
Our researchers observe the world and product use cases from the point of view of users.
Through examining product use in context, we understand the end-users of the product, as well as how they’re using it.
Pain points identification
We explore how current solutions aren't meeting the user’s goals, or unpleasant and time-consuming product touchpoints that can be addressed.
Our researchers use this visual tool to organize qualitative data and identify overarching themes.
Related strategy capabilities
Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.