Product Innovation Consulting

Successful product development often requires more than just design and development. As product innovation consultants, our end-to-end innovation process considers your competition, the unique business models you have, and the messaging we can leverage to plan what to build and when.

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Give your innovation strategy a competitive advantage

Understanding the best time for your new product to go to market can be vital. At Fresh, we have a deep understanding of the product development cycle, and our knowledge can allow you to gain the insights needed to take your product to market with success. Our new product development team can assist business leaders like you at every step along the way.

What helped your company grow to what it is today won’t necessarily get you to tomorrow. While innovation strategies and experimentation can be overwhelming, our proven processes in these innovation efforts can mitigate risk, providing a reliable path forward.

Our strategy and innovation process team asks the right questions, develops a deep understanding of your organization, recommends ideal improvements for growth, and provides alternative solutions that will move your bottom line. Throughout our partnership, we’ll strengthen your approach to product innovation, work toward your core business objectives, and create new value for your users.


Develop customer insights

As the modern global economy continues to grow and diversify, companies need an innovation partner who understands markets and how the current business climate affects customer needs. Fresh has over a decade of experience with product innovation consulting. We work with companies of various sizes and across dozens of industry verticals. For years, we’ve proven ourselves as reliable partners who guide companies to realize new ways of doing business.

Our strategy and innovation team will help you understand your customers at a deeper level. After gaining insight into their mindset and behaviors, we’ll help you develop the ideal approach to reimagining your products or creating new ones, allowing you to continually innovate easily.

Prioritize product opportunities

Going to market at the right time and with the right approach is essential. We have experience taking hundreds of products to market with success. Our strategy and innovation team will provide you with the best-in-class services for doing so.

As your product evolves and your customer base grows, we’ll facilitate ongoing testing to maintain quality, identify new opportunities for disruptive innovation, prioritize emerging functionality, and market unique features. 

Assess product concepts

Even if you have a clear product vision, prototyping and testing are essential. Fresh’s strategy and innovation consulting team will help you make your vision concrete and rapidly prototype your ideas with operating models and more. This can allow you to see new capabilities of a product or new ideas in a tangible and meaningful way.

Whether you have an existing product or are looking to build something new, you already have an abundance of data to draw from. From analyzing business KPIs to market trends, from understanding customer behaviors to platform analytics, our team will develop a comprehensive understanding of how everything connects, presenting it in a format that makes it easier for you to make confident decisions about innovation.

Dive into understanding your competitor’s strengths and weaknesses to find your unique opportunity for innovation and differentiation. In a crowded market, it’s essential to understand how innovation will position you on the leading edge in your industry.

Invent Value, our proprietary, collaborative innovation platform, empowers clients and partners to tap into the mindshare of their people. Gather diverse input, generate new ideas, and evaluate possible solutions to uncover additional perspectives on your products, services, and opportunities for growth and innovation.

Related strategy capabilities

Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.