Competitive Analysis

Competitive Analysis is the process of comparing a product or service to other similar products on the market to gain insight into features, strengths and weaknesses, branding, and user experience. Fresh strategists help you understand what your competitors are doing well and how you can surpass their value by hitting benchmarks and delivering differentiation.

Get Started

Contact Us

Have a project?

Connect with our strategy team to discuss your challenge and how we can help.

  • By submitting this form, you agree to Fresh Consulting’s Privacy Policy

Differentiate your products and services

To create a novel and differentiated product or service, it’s essential to have a comprehensive understanding of the existing product landscape in the specific industry segment you serve.

Competitive analysis allows you to cast a wide net to understand the entire landscape as potential customers see it. From feature prioritization to brand identity, marketing, and pricing, Fresh strategists help your team understand how to stand out.


Investigate for insight

Fresh’s approach to competitive analysis is grounded in our thoroughness and comprehensive approach. We’re able to go deep and wide simultaneously, applying an investigative eye to understanding all the elements at play in a specific market, however niche. With a core understanding in place, you can make choices about the future of your products and services.

  • Understand the problem space and how your products and services address pain points
  • Identify the most critical levers driving buyer and investor interest
  • Understand competitor product roadmaps and use the insights to plan your strategy

Related strategy capabilities

Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.