Insights

UX Principles for Web Apps

Explore theory and practical advice on creating usable, impactful web app experiences that drive engagement and value.

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Article

UI/UX Principle #17: Focus on Consistency Across Screens

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Design research and process

UI/UX Principle #49: Understand Business, User, and Technology Perspectives Up Front
Article UI/UX Principle #49: Understand Business, User, and Technology Perspectives Up Front
UI/UX Principle #39: Build Process Around Timeline, Budgets, and ROI
Article UI/UX Principle #39: Build Process Around Timeline, Budgets, and ROI
UI/UX Principle #14: Build Meaningful Personas to Create Empathy
Article UI/UX Principle #14: Build Meaningful Personas to Create Empathy
UI/UX Principle #8: Build User Stories to Drive User Flows
Article UI/UX Principle #8: Build User Stories to Drive User Flows
UI/UX Principle #36: Prioritize What to Include, and When, with Help from Your Audience
Article UI/UX Principle #36: Prioritize What to Include, and When, with Help from Your Audience
UI/UX Principle #48: Document Process and Observe Workflows
Article UI/UX Principle #48: Document Process and Observe Workflows
UI/UX Principle #7: Use Wireframes, Mockups, and Prototypes Appropriately
Article UI/UX Principle #7: Use Wireframes, Mockups, and Prototypes Appropriately
UI/UX Principle #16: Use Affinity Diagrams to Collaboratively Clarify Fuzzy Data
Article UI/UX Principle #16: Use Affinity Diagrams to Collaboratively Clarify Fuzzy Data

Design strategy

UI/UX Principle #45: Addition by Subtraction
Article UI/UX Principle #45: Addition by Subtraction
UI/UX Principle #38: Use the Right Technology for Your Users and Application
Article UI/UX Principle #38: Use the Right Technology for Your Users and Application
UI/UX Principle #18: Strive for Simplicity and Clarity Above All
Article UI/UX Principle #18: Strive for Simplicity and Clarity Above All
UI/UX Principle #35: Understand Constraints to Enhance Creativity
Article UI/UX Principle #35: Understand Constraints to Enhance Creativity
UI/UX Principle #40: Create Two Way Communication, with Frequent Feedback to Confirm Actions Taken
Article UI/UX Principle #40: Create Two Way Communication, with Frequent Feedback to Confirm Actions Taken

Design architecture

UI/UX Principle #47: Chunking
Article UI/UX Principle #47: Chunking
UI/UX Principle #17: Focus on Consistency Across Screens
Article UI/UX Principle #17: Focus on Consistency Across Screens
UI/UX Principle #3: People Scan Websites (They Don't Read Them)
Article UI/UX Principle #3: People Scan Websites (They Don't Read Them)
UI/UX Principle #25: Use Horizontal and Vertical Real Estate Effectively
Article UI/UX Principle #25: Use Horizontal and Vertical Real Estate Effectively
UI/UX Principle #23: Flatter Navigation is Better Than Deeper Navigation
Article UI/UX Principle #23: Flatter Navigation is Better Than Deeper Navigation
UI/UX Principle #41: Put Related Information on a Single Page
Article UI/UX Principle #41: Put Related Information on a Single Page

Design elements

UI/UX Principle #19: Buttons Should Look Like Buttons, Links Should Look Like Links
Article UI/UX Principle #19: Buttons Should Look Like Buttons, Links Should Look Like Links
UI/UX Principle #20: Use Icons Appropriately
Article UI/UX Principle #20: Use Icons Appropriately
UI/UX Principle #21: When and When Not to Use Tabs
Article UI/UX Principle #21: When and When Not to Use Tabs
UI/UX Principle #26: Guide Users to Important CTAs
Article UI/UX Principle #26: Guide Users to Important CTAs
UI/UX Principle #12: White Space is an Essential Design Asset
Article UI/UX Principle #12: White Space is an Essential Design Asset
UI/UX Principle #50: Animate for Usability, Not Just Flair
Article UI/UX Principle #50: Animate for Usability, Not Just Flair

Testing and feedback

UI/UX Principle #42: Integrate Analytics to Improve UI
Article UI/UX Principle #42: Integrate Analytics to Improve UI
UI/UX Principle #34: Test Early On
Article UI/UX Principle #34: Test Early On
UI/UX Principle #6: A Little Bit of Usability Testing Goes a Long Way
Article UI/UX Principle #6: A Little Bit of Usability Testing Goes a Long Way
UI/UX Principle #30: Analyze Feedback to Design for Root Problems
Article UI/UX Principle #30: Analyze Feedback to Design for Root Problems
UI/UX Principle #10: Most People Don’t Get It Right the First Time
Article UI/UX Principle #10: Most People Don’t Get It Right the First Time
UI/UX Principle #37: Design is a Process, Not a Singular Event
Article UI/UX Principle #37: Design is a Process, Not a Singular Event