Mobile Strategy Consulting
From architecture to monetization
The majority of downloaded apps are used only once and then deleted by users. This can be due to poorly designed interfaces, confusion about functionality, or any number of reasons related to optimization and performance. The underlying theme is this: if you don’t strategize at the front end of a mobile development project, you risk your app’s first impression being negative.
Our team supports you with any of your mobile strategy needs. We abide by an agile development philosophy, with an emphasis on rapid prototyping. Rather than completing an expensive, time-consuming build that doesn’t resonate with users or hit your business KPIs, our team spends time at the beginning understanding what you need before developing concepts iteratively and testing out what works best.
Strategic consultation for any platform
Hybrid: Hybrid development is cheaper than pure native development because it uses a single code base. For clients whose desired experience needs to run on multiple platforms, we can provide the strategy and development talent to expedite your solution.
Native: With expertise in languages like Swift, Objective-C, Java, and Kotlin, the Fresh team provides mobile strategy consulting and development for native operating systems. If you need to optimize your app for maximum performance on an OS, our team can help.
Progressive web apps: The benefit of progressive apps is that they can run as a mobile app on your phone or be accessed via browser, allowing you to reach two audiences. They can also be written using the same language you use to write other apps.
Fresh mobile strategy services
The core pillars of our mobile strategy approach
Every client challenge is unique and our approach is flexible, but our mindset is consistent. Across all of our design and development services, the Fresh team takes a principle-driven, client-centric approach.
Comprehensive audience research
We emphasize observing users, understanding how they complete their goals and A/B testing as needed to ensure your app has the maximum potential for success.
Our approach begins with understanding your unique requirements, which inform our recommended mobile solution.
Driving toward your business goals, we design and develop mobile experiences for the end-user. Our team leverages user insights and best practices in different technology ecosystems to create engaging mobile solutions.
Focused on business KPIs
From push notification strategy to UX writing, visuals, and analytics integration, every decision is made with your business goals at top of mind, with the ultimate objective of generating long-term value and scalability.
Related software capabilities
Explore our other development services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.