Strategy

Brand Strategy Consulting

Industries are flooded with new businesses and saturated with existing ones. Without a clear objective, a nuanced understanding of your target customers, and a roadmap for long-term brand success, yours will be left without differentiation. Partner with brand strategy consultants at Fresh to build a strategic foundation that drives positive customer experience and engagement at every touchpoint.
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Define your long-term vision and achieve short-term wins

As industries shift and the global economy grows, the most successful brands will continually assess their effectiveness and iterate in response. Companies that rest on their laurels get surpassed by organizations with an openness to innovation and an eye for differentiation.

Fresh’s team of strategists, designers, and brand strategy consultants will help you develop actionable, short-term strategies to evolve your brand, paired with a future-focused roadmap structured around achievable milestones. The result is timelessness: as your company grows and changes, your core brand identity will remain powerful and unwavering.

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Position your brand for the future

Industries, services, and products change constantly, but the most effective brands are immutable. Even if your output shifts, your brand doesn’t have to. The key is developing a strategy that enables you to make informed decisions.

Our brand strategy consultant’s capabilities equip us to guide clients and partners through the volatility of global and economic change. With agile, iterative methodologies, brand strategy consultants help you adapt your brand intentionally, mitigating risk and realizing enduring success.

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Approach your brand from every possible angle

With an end-to-end team of strategists, designers, developers, and engineers, we provide consultation for any industry vertical and companies of every size. When you partner with brand strategy consultants at Fresh, you get objective, independent design thinking without preconceived notions or agendas.

During an engagement, you’ll partner with a connected team of design talent in our open environment to find efficient brand solutions, create new products and services, and imagine what’s possible in the future.

Our branding solutions

Fresh’s brand strategy consultants offer clients an end-to-end approach, from strategy to execution.
As a brand consulting firm, our team analyzes the industry, sales, and marketing data to understand your core users. With a contextual background, we develop a composite profile (sometimes referred to as a brand portfolio) of your user base and brand architecture, allowing our strategists and designers to make informed brand recommendations that will drive growth.
How does your brand operate in the world? What are its personality traits and opportunities for change? A living, breathing brand has a brand voice, tone, and communication style. Our brand development team gives deep expertise and consideration to how your brand should look, feel, and sound at every customer touchpoint.
A holistic brand strategy should plan for the short term and develop an accurate, actionable roadmap of brand guidelines, marketing efforts, and business strategy for the future. Our team helps you establish cohesive business and marketing strategies using a proven approach that covers all bases of your product offerings, service areas, and future marketing opportunities.
A variety of artifacts and collateral affect the way established brands are perceived in the world, but not all stakeholders feel comfortable making decisions about what customers should experience from a brand perspective. Our approach equips your team with the tools you need to be confident in your creativity and strong brand purpose.
A Fresh brand strategy consultant can help you triangulate between all of your available resources including marketing initiatives, social channels, internal company messaging, and consumer-facing IPs, and create a brand representative of your holistic value.
Tying together all of our service areas is an emphasis on digital innovation: pairing creativity and strategy to design lasting solutions. While not all brand positioning work requires creating something new, there are always opportunities for innovation and growth. We’ll help you identify and capitalize on them.

Related design capabilities

Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.