Innovation Sprints (similar to Design Sprints) bring together a select group of key stakeholders and decision-makers to solve a complex problem, explore a new area, or improve an existing experience. Fresh facilitators guide the group through a workshop-based process of understanding a challenge, generating ideas, prototyping solutions, then testing in front of users to gain actionable insights.
Often innovation challenges are not what they appear. Looking at a problem through multiple perspectives can help uncover new insights that might otherwise be overlooked. The Innovation Sprint process helps build alignment among diverse stakeholders to ignite and validate new thinking that inspires strategic action.
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Align leadership teams around innovation opportunities
Mitigate risk quickly in a low-stakes, safe situation
Validate innovation concepts quickly with user feedback
Decide on which ideas to support, fund, or invest in
Sprints are built on top of a five-phase design thinking process. Groups typically work through one phase per day of the sprint, but the schedule can be adapted to various lengths, depending on client requirements.
Half Day or Full Day · In-Person
Sprint participants come together to align on the problem at hand. Stakeholders share multiple perspectives through guided discussion, interviews, and group activities. The group agrees upon the problem framing, success, metrics, and long-term goals.
1 Day · In-Person or Online via Invent Value
The group generates ideas through divergent thinking to capture as much creativity from the group as possible. Invent Value enables the group to gather ideas from remote team participants or external experts.
1 Day · In-Person or Online via Invent Value
After initial ideas are generated, the group collaborates on combining ideas into more robust solutions through thematic grouping and extended collaboration. Possible solutions are evaluated against previously-defined goals and the group selects what to prototype.
1 Day · In-Person or Completed by Fresh
After converging, the Fresh team facilitates rapid prototyping of the selected solutions. Sprint participants are invited to join in the prototyping process or it can be handled entirely by the Fresh team.
1 Day · In-Person or Completed by Fresh
Prototypes are tested in front of users to gain actionable insights and learnings. Sprint participants are invited to observe testing in-person or review remotely.
Invent Value is Fresh's digital innovation platform that can engage stakeholders remotely as well as conduct entire portions of the sprint process online, reducing the need for participants to attend multiple workshops in-person.
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Fresh's integrated team can help you generate new ideas as well as move them into market through all phases of the product development process. Our end-to-end capabilities in strategy, design, software, and engineering make us an effective innovation partner.
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