Innovation Sprints

Innovation Sprints (similar to Design Sprints) bring together a select group of key stakeholders and decision-makers to solve a complex problem, explore a new area, or improve an existing experience. Fresh facilitators guide the group through a workshop-based process of understanding a challenge, generating ideas, prototyping solutions, then testing in front of users to gain actionable insights.

Inspire Action

Tackle complex challenges with innovation sprints

Often innovation challenges are not what they appear. Looking at a problem through multiple perspectives can help uncover new insights that might otherwise be overlooked. The Innovation Sprint process helps build alignment among diverse stakeholders to ignite and validate new thinking that inspires strategic action.

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Inspire Action

Align leadership teams around innovation opportunities

Mitigate risk quickly in a low-stakes, safe situation

Validate innovation concepts quickly with user feedback

Decide on which ideas to support, fund, or invest in

Sprint Process

Conceive, prototype, and test new ideas in one week

Sprints are built on top of a five-phase design thinking process. Groups typically work through one phase per day of the sprint, but the schedule can be adapted to various lengths, depending on client requirements.


Half Day or Full Day · In-Person

Sprint participants come together to align on the problem at hand. Stakeholders share multiple perspectives through guided discussion, interviews, and group activities. The group agrees upon the problem framing, success, metrics, and long-term goals.


1 Day · In-Person or Online via Invent Value

The group generates ideas through divergent thinking to capture as much creativity from the group as possible. Invent Value enables the group to gather ideas from remote team participants or external experts.


1 Day · In-Person or Online via Invent Value

After initial ideas are generated, the group collaborates on combining ideas into more robust solutions through thematic grouping and extended collaboration. Possible solutions are evaluated against previously-defined goals and the group selects what to prototype.


1 Day · In-Person or Completed by Fresh

After converging, the Fresh team facilitates rapid prototyping of the selected solutions. Sprint participants are invited to join in the prototyping process or it can be handled entirely by the Fresh team.


1 Day · In-Person or Completed by Fresh

Prototypes are tested in front of users to gain actionable insights and learnings. Sprint participants are invited to observe testing in-person or review remotely.

Invent Value Included

Collaborate online to gather your team's best thinking

Invent Value is Fresh's digital innovation platform that can engage stakeholders remotely as well as conduct entire portions of the sprint process online, reducing the need for participants to attend multiple workshops in-person.

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Invent Value Included

Your partner in end-to-end innovation

Fresh's integrated team can help you generate new ideas as well as move them into market through all phases of the product development process. Our end-to-end capabilities in strategy, design, software, and engineering make us an effective innovation partner.

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Strategy Team

Johnny Rodriguez

Director of Strategic Innovation

Johnny is Fresh’s Director of Strategic Innovation who brings over 13 years of experience in user experience, interaction design, and front-end web development.

He thrives on the challenge of leading interaction design and development as well as usability and best practices, but his primary focus is leading Fresh’s internal product development as well as other strategic initiatives to help Fresh stay fresh.

Johnny has made valuable contributions in the past throughout the end-to-end delivery lifecycle of complex and large-scale technology solutions. Some of his innovative work can be seen on projects involving advanced JavaScript, augmented and virtual reality, WordPress development, AI systems, chatbots, and design language systems.

Ryan Ottinger

Innovation Consultant

Ryan is an Innovation Consultant with an interdisciplinary career background. Graduating from Stanford University with a degree in Symbolic Systems, his coursework included computer science, UX design, and research and statistics.

Before joining Fresh, Ryan worked as a full-stack developer. While at Microsoft, he contributed to the Microsoft Whiteboard product.

Ryan loves talking to people about new technologies, philosophical debates, and gaming. He’s a PC enthusiast and also enjoys discussing hardware, software, or design.

Johnny Rodriguez
Ryan Ottinger

Related Publications

Innovation Principle 3 True Innovation Generates Value

Innovation Principle #3: True Innovation Generates Value


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Innovation Principle #6: Ideate Alone First


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Jeff Dance 21 Jul 2017

Innovation Principle 8: Focus on Options, Not Solutions

Innovation Principle #8: Focus on Options First, Not the Solution


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