Custom Software Development

Your business is unique, and off-the-shelf solutions won’t always meet your requirements. Partner with our experienced custom software development team to identify the right stack of technologies for your optimized solution.

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Custom versus off-the-shelf

Not all clients need custom software solutions, which is why Fresh developers spend time consulting at the beginning of projects. As a tech-agnostic agency, we can help you choose the right approach, from existing software packages to custom-developed software. Our goal is to save you money in your business processes, whether through decreased upfront license costs, an off-the-shelf package, or creating custom software that’s easy to maintain throughout your product’s lifecycle.

Fresh software developers and engineers can augment your staff to provide additional coding prowess, but we also thrive when faced with uncertainty. Clients often come to us with a general idea of what they need but a lack of clarity about how to get there. We prize our custom software development process, which always begins with research and discovery to confirm that our recommendations meet your requirements.


A sensibility for user experience

Whether targeted toward the user experience of developers maintaining a codebase or the end user who adopts your final product, user experience design is at our core when developing custom software.

While performance under the hood of your product is essential, so is the experience of using the product. For products ranging from consumer-facing mobile apps to control applications used by an operator on an industrial job site, intuitive UI patterns and interactions are essential. With an experienced team of visual and industrial designers committed to custom development, we prize form just as much as function. Any custom software solution you invest in will be as seamlessly usable as any off-the-shelf product.

Tailored software solutions

Whatever your industry or use case, we spend time diving into your unique challenge, then recommend the optimal platform and technology stack for your custom software.
We understand how to work with companies of different sizes and across different verticals, avoiding critical business errors. For smaller organizations looking for a prototype that illustrates how to share data organization-wide to large organizations looking to accommodate increased system load and a growing user base, we develop custom software to meet your business needs.
Whether creating bespoke software for a B2C application that allows your team to more efficiently log customer interactions or a B2B system that optimizes procurement and supply chains, Fresh developers utilize personas, user journeys, and interview data to build well-targeted service improvements with the end customer in mind.
Whatever your business needs––custom-made software packages developed from the ground up, or reimagining off-the-shelf software you already have––we plug in and collaborate where you need it. We prioritize building workflows for software projects that make client collaborations with software developers effective and productive.

Related software capabilities

Explore our other development services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.