Interfacing with the subconscious
Humans perceive materiality, mood, and intent by the way things move. By tweaking subtle details, UI animation can quickly communicate how your product works and how it should make the user feel. Well-designed interactions can enhance a sense of efficiency or luxury, urgency or calm.
Fresh designers ensure that animation is usable at a practical level and implement it to reinforce brand identity and increase user loyalty and affinity with your overarching digital experience.
A comprehensive and integrated approach
Our end-to-end process begins with research so that our specialists clearly understand your business goals, your product goals, and the expectations of your target audience. After developing this core understanding, we design with the end-user in mind, emphasizing usability.
We provide a customized approach based on your resources, timeline, and brand personality. From microinteractions to motion graphics, we ensure that every incremental movement on the UI also moves the needle for your company and brand image.
Core software platforms for motion design
Explore the software platforms Fresh motion design specialists utilize to bring digital experiences to life.
A Mac-based platform that integrates seamlessly with Figma, allowing designers to prototype multi-screen animations with ease.
Haiku Animator is a new cross-platform design tool with unique code integration.
Greensock provides robust software for developing smooth, responsive, interactive animations for web platforms.
While it was originally an app for video compositing, After Effects remains an industry standard for prototyping UX animation.
Lottie provides libraries and plugins for various operating systems and software platforms, allowing designers to deliver production animation to software developers.
Related design capabilities
Explore our other creative services, which allow our team to solve challenges for your organization and others, regardless of size, industry vertical, or product category.