Resources

Creative Brief Infographic Process Doc Whitepaper
10 Ingredients for High-End Applications

10 Ingredients for High-End Applications

In a world where there’s an application for everything – from managing your money to brokering real estate deals, from booking rental properties to organizing work tasks – setting your application apart is more important than ever. Download
TYPE:
Whitepaper
LICENSE
Your Guide to Development Terminology

Your Guide to Development Terminology

This guide contains core development terminology that will help you to effectively and efficiently communicate with your team when working on web apps, mobile apps, and websites. Download
TYPE:
Whitepaper
LICENSE
Choosing a CMS

Choosing a CMS

A Content Management System – or CMS – is an application that simplifies the creation and modification of digital content for multiple users working in a collaborative environment. Download this guide to help discover which platform is right for you. Download
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Whitepaper
LICENSE
The Future of Design Thinking

The Future of Design Thinking

The complexities of the modern world continue to push today’s businesses to find creative solutions to their most significant challenges. Design thinking shifts problem-solving to be undertaken with a holistic design eye, an analytical mind, and an empathetic human touch. Download
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Whitepaper
LICENSE
Your Guide to UX Terminology

Your Guide to UX Terminology

At its core, UX research and design is about understanding people and designing their needs into experiences. Becoming fluent in UX vocabulary will help novices and experts go deeper with research and design deliverables, and in the end, create better products. Download
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Whitepaper
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The ROI of UX Design

The ROI of UX Design

How do you calculate whether UX is worth the investment for your company? In today’s competitive digital landscape, User Experience matters. UX was once a luxury and added expense. Now, good UX is key to success and innovation. Download
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Whitepaper
LICENSE
Your Guide to Website Optimization

Your Guide to Website Optimization

Fast websites – with dynamic, world-class content – yield better click through rates, decreased bounce rates, and more engagement. Read more about the methods of optimization we find most effective. Download
TYPE:
Whitepaper
LICENSE
UX Principles for Websites

UX Principles for Websites

Designing a website? Check out these 28 principles – a rich collection of web design knowledge – to inform your navigation, layout, content, and overarching user experience. Download
TYPE:
Whitepaper
LICENSE
UX Principles for Web Apps

UX Principles for Web Apps

The following 31 principles – pulled from our research and experience – are a starting point for validating that a given design is both efficient and impactful for its audience. Download
TYPE:
Whitepaper
LICENSE
Website Planning Guide

Website Planning Guide

Download and complete this brief to assure that we’re on the same page and understand your company, your preferences, and your goals as we move into the website design phase. Not redesigning a site just yet? Take a look at what we take into consideration for your project. Download
TYPE:
Creative Brief
LICENSE
Your Guide to Website Accessibility

Your Guide to Website Accessibility

The process of creating an accessible website can seem daunting and confusing. But it's easier than you might think. Read Your Guide to Website Accessibility for action items to get accessibility right, and learn how it can enhance UX and SEO. Download
TYPE:
Whitepaper
LICENSE
Your Guide to Development Testing

Your Guide to Development Testing

Testing is a universal requirement for effective development—even the largest companies are affected by bugs. Learn about the 14 different types of development testing and how to determine which tests are the most effective for your project. Download
TYPE:
Whitepaper
LICENSE
The Future of Motion in Digital Experiences

The Future of Motion in Digital Experiences

The coming wave of motion design is rapidly approaching. We advocate for incorporating motion and interaction design into your process to generate engagement, enhance usability, and bring your experiences to life. Download
TYPE:
Whitepaper
LICENSE
Methods of UX Analysis

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional. Download
TYPE:
Whitepaper
LICENSE
Methods of Information Architecture

Methods of Information Architecture

Knowing the what, how, and why of Information Architecture is essential to creating a website or application that works. Explore 5 methods for turning your user’s mental model into an interactive information system. Download
TYPE:
Whitepaper
LICENSE
Methods of UX Testing

Methods of UX Testing

At Fresh, we consider UX Testing integral to creating world-class products that users love. Learn more about methods of traditional and psychological tests we use in our design process. Download
TYPE:
Whitepaper
LICENSE
The 7 Ingredients of a High-End Experience

The 7 Ingredients of a High-End Experience

A digital experience can be good. It might check off all the boxes. But at Fresh, we have a list of ingredients we use to make sure the experiences we create are truly High-End. Download
TYPE:
Whitepaper
LICENSE
Designing Scientifically Fresh Experiences

Designing Scientifically Fresh Experiences

Pairing aesthetics with science allows designers to truly innovate. Read more about informing your designs and validating your assumptions by approaching design scientifically. Download
TYPE:
Whitepaper
LICENSE
The Strategy of Starting with Less

The Strategy of Starting with Less

Lean features and excellent usability create a clear access to value for users. By strategically releasing features over time, you can allow your users and your product to grow together. Download
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Whitepaper
LICENSE
Analytics Process Timeline

Analytics Process Timeline

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TYPE:
Process Doc
LICENSE
How We Develop

How We Develop

Design-led development allows us to balance the efficiency of Waterfall and the flexibility of Agile. We believe that it’s an essential path to delivering a high-quality finished product. Download
TYPE:
Whitepaper
LICENSE
A Holistic Approach to Web Design

A Holistic Approach to Web Design

Get your website UX right the first time with a holistic design strategy. In this paper, we suggest focusing on 3 key areas: technical, creative, and business. Download
TYPE:
Whitepaper
LICENSE
UI/UX Design Process Timeline

UI/UX Design Process Timeline

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TYPE:
Process Doc
LICENSE
Video Production Process Timeline

Video Production Process Timeline

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TYPE:
Process Doc
LICENSE

Fresh Off The Press

The latest UX design best practices, development tips, and breaking news delivered to your inbox.

This Month. May 25, 2018

Adventures in Optimizing Performance

Even if a programmer is very comfortable with their codebase and their technology, they won’t always be correct in determining what portions of the program are running slow. To that end, the first step for optimization with an existing system is profiling or measuring the code base. This ensures that the critical parts slowing down … Continued

Last Month. May 18, 2018

What Pantone’s Color of the Year Means to Fresh

As the year rolls into May, the flowers are already blooming. Looking at the right field, you’ll see shades of purple abound. It’s timely that today we reflect on Ultra Violet, Pantone’s Color of the Year, and what it means to our work as creatives. The Pantone Color Institute proposes that “Complex and contemplative, Ultra … Continued

Last Month. May 15, 2018

Guidelines for GDPR Compliant User Stories

The GDPR law enforces a number of rules and regulations that dictate how organizations should handle the users’ personal information. We recently wrote a post about how to prepare for GDPR that provides a checklist that can help organizations be more compliant. A key aspect of GDPR implementation is to understand what actually needs to … Continued

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Pacific Science Center

application maintenance and development

Pacific Science Center

Cisco

mobile development

Cisco

Deloitte

web design, microsite development

Deloitte

Seattle Public Library

ui/ux design, microsite development

Seattle Public Library