Fresh Off The Press
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Last Week. May 20, 2019
The Risk of Not Innovating
Kodak. Nokia. Xerox. Myspace. Sears. Toshiba. RadioShack. Motorola. Toys“R”Us. AOL. What do all these companies have in common? They were all well-known, seemingly indestructible, and then ultimately died, were sold, or went bankrupt. While these companies accomplished some very great things during their lifetime, the sad fact is that they will likely be remembered most … Continued
Last Week. May 17, 2019
An Introduction to Industrial Design Terminology
Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science. Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes. The end result is physical products that delivers on business goals, … Continued
This Month. May 2, 2019
Design + Agile Mindset
At Fresh, all of our projects are infused with our design-led approach and its underlying philosophy. We champion the need to first find the right digital product to build, and then to build it right. Both an understanding of the desired deliverable and an optimal workflow for creating it are essential. We tend to work … Continued
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