Resources

Creative Brief Infographic Process Doc Whitepaper
Your Guide to Website Optimization

Your Guide to Website Optimization

Fast websites – with dynamic, world-class content – yield better click through rates, decreased bounce rates, and more engagement. Read more about the methods of optimization we find most effective. Download
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Whitepaper
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UX Principles for Websites

UX Principles for Websites

Designing a website? Check out these 28 principles – a rich collection of web design knowledge – to inform your navigation, layout, content, and overarching user experience. Download
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Whitepaper
LICENSE
UX Principles for Web Apps

UX Principles for Web Apps

The following 31 principles – pulled from our research and experience – are a starting point for validating that a given design is both efficient and impactful for its audience. Download
TYPE:
Whitepaper
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UX Trends 2017

UX Trends 2017

Our predictions for 7 UX trends that will continue to increase usability with cutting-edge design approaches in 2017. See which trends are surfacing and how they're changing digital experiences across devices.


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Website Planning Guide

Website Planning Guide

Download and complete this brief to assure that we’re on the same page and understand your company, your preferences, and your goals as we move into the website design phase. Not redesigning a site just yet? Take a look at what we take into consideration for your project. Download
TYPE:
Creative Brief
LICENSE
Your Guide to Website Accessibility

Your Guide to Website Accessibility

The process of creating an accessible website can seem daunting and confusing. But it's easier than you might think. Read Your Guide to Website Accessibility for action items to get accessibility right, and learn how it can enhance UX and SEO. Download
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Whitepaper
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Your Guide to Development Testing

Your Guide to Development Testing

Testing is a universal requirement for effective development—even the largest companies are affected by bugs. Learn about the 14 different types of development testing and how to determine which tests are the most effective for your project. Download
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Whitepaper
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The Future of Motion in Digital Experiences

The Future of Motion in Digital Experiences

The coming wave of motion design is rapidly approaching. We advocate for incorporating motion and interaction design into your process to generate engagement, enhance usability, and bring your experiences to life. Download
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Whitepaper
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Methods of UX Analysis

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional. Download
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Whitepaper
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Methods of Information Architecture

Methods of Information Architecture

Knowing the what, how, and why of Information Architecture is essential to creating a website or application that works. Explore 5 methods for turning your user’s mental model into an interactive information system. Download
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Whitepaper
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Methods of UX Testing

Methods of UX Testing

At Fresh, we consider UX Testing integral to creating world-class products that users love. Learn more about methods of traditional and psychological tests we use in our design process. Download
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Whitepaper
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The 7 Ingredients of a High-End Experience

The 7 Ingredients of a High-End Experience

A digital experience can be good. It might check off all the boxes. But at Fresh, we have a list of ingredients we use to make sure the experiences we create are truly High-End. Download
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Whitepaper
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Designing Scientifically Fresh Experiences

Designing Scientifically Fresh Experiences

Pairing aesthetics with science allows designers to truly innovate. Read more about informing your designs and validating your assumptions by approaching design scientifically. Download
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Whitepaper
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The Strategy of Starting with Less

The Strategy of Starting with Less

Lean features and excellent usability create a clear access to value for users. By strategically releasing features over time, you can allow your users and your product to grow together. Download
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Whitepaper
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Analytics Process Timeline

Analytics Process Timeline

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TYPE:
Process Doc
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How We Develop

How We Develop

Design-led development allows us to balance the efficiency of Waterfall and the flexibility of Agile. We believe that it’s an essential path to delivering a high-quality finished product. Download
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Whitepaper
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A Holistic Approach to Web Design

A Holistic Approach to Web Design

Get your website UX right the first time with a holistic design strategy. In this paper, we suggest focusing on 3 key areas: technical, creative, and business. Download
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Whitepaper
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UI/UX Design Process Timeline

UI/UX Design Process Timeline

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Process Doc
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Video Production Process Timeline

Video Production Process Timeline

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Process Doc
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Fresh Off The Press

The latest UX design best practices, development tips, and breaking news delivered to your inbox.

This Month. September 1, 2017

5 Ways to Simplify Your Writing for the Web

When we’re designing high-end user experiences, our primary focus is usability. What’s the best way for users to reach their goals? How do we iron out the wrinkles, decrease friction, and create experiences that sing? There are many approaches. One that is often overlooked is simplifying your writing. Whether you’re writing short-form website copy, or … Continued

This Month. August 30, 2017

You Should Be Using BitBucket Pipelines

Commonly, developer workflows include pushing code to BitBucket. From there, you run processes like testing, updating a staging server, and generating documentation. All of these processes can become very repetitive. Thankfully, they can also be automated. That’s where Bitbucket Pipelines comes in. It’s simple – you only have to create a set of scripts that run … Continued

This Month. August 28, 2017

Team Fresh and Furious Completes Fourth RAGNAR on the Trails

This year, Team Fresh and Furious took part in its annual RAGNAR tradition, but mixed it up a little and took to the trails for the RAGNAR Trail Rainier. With this being my third time participating with the team, I was triply excited for what the weekend would hold.

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