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Creative Brief Infographic Process Doc Whitepaper
UX Principles for Web Apps

UX Principles for Web Apps

The following 31 principles – pulled from our research and experience – are a starting point for validating that a given design is both efficient and impactful for its audience. Download
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UX Trends 2017

UX Trends 2017

Our predictions for 7 UX trends that will continue to increase usability with cutting-edge design approaches in 2017. See which trends are surfacing and how they're changing digital experiences across devices.


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Website Planning Guide

Website Planning Guide

Download and complete this brief to assure that we’re on the same page and understand your company, your preferences, and your goals as we move into the website design phase. Not redesigning a site just yet? Take a look at what we take into consideration for your project. Download
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Your Guide to Website Accessibility

Your Guide to Website Accessibility

The process of creating an accessible website can seem daunting and confusing. But it's easier than you might think. Read Your Guide to Website Accessibility for action items to get accessibility right, and learn how it can enhance UX and SEO. Download
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Your Guide to Development Testing

Your Guide to Development Testing

Testing is a universal requirement for effective development—even the largest companies are affected by bugs. Learn about the 14 different types of development testing and how to determine which tests are the most effective for your project. Download
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The Future of Motion in Digital Experiences

The Future of Motion in Digital Experiences

The coming wave of motion design is rapidly approaching. We advocate for incorporating motion and interaction design into your process to generate engagement, enhance usability, and bring your experiences to life. Download
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Methods of UX Analysis

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional. Download
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Methods of Information Architecture

Methods of Information Architecture

Knowing the what, how, and why of Information Architecture is essential to creating a website or application that works. Explore 5 methods for turning your user’s mental model into an interactive information system. Download
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Methods of UX Testing

Methods of UX Testing

At Fresh, we consider UX Testing integral to creating world-class products that users love. Learn more about methods of traditional and psychological tests we use in our design process. Download
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The 7 Ingredients of a High-End Experience

The 7 Ingredients of a High-End Experience

A digital experience can be good. It might check off all the boxes. But at Fresh, we have a list of ingredients we use to make sure the experiences we create are truly High-End. Download
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Designing Scientifically Fresh Experiences

Designing Scientifically Fresh Experiences

Pairing aesthetics with science allows designers to truly innovate. Read more about informing your designs and validating your assumptions by approaching design scientifically. Download
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The Strategy of Starting with Less

The Strategy of Starting with Less

Lean features and excellent usability create a clear access to value for users. By strategically releasing features over time, you can allow your users and your product to grow together. Download
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Analytics Process Timeline

Analytics Process Timeline

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Process Doc
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How We Develop

How We Develop

Design-led development allows us to balance the efficiency of Waterfall and the flexibility of Agile. We believe that it’s an essential path to delivering a high-quality finished product. Download
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A Holistic Approach to Web Design

A Holistic Approach to Web Design

Get your website UX right the first time with a holistic design strategy. In this paper, we suggest focusing on 3 key areas: technical, creative, and business. Download
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UI/UX Design Process Timeline

UI/UX Design Process Timeline

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Process Doc
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Video Production Process Timeline

Video Production Process Timeline

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Process Doc
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Fresh Off The Press

The latest UX design best practices, development tips, and breaking news delivered to your inbox.

This Week. July 21, 2017

Innovation Principle #6: Ideate Alone First

Ideate Alone First Before you Analyze and Discuss as a Group Have you ever gone along with a proposed plan just to be agreeable, only to find out later that everyone else was doing the same? The Abilene Paradox describes exactly this phenomenon of “Group Think”. When a group of people decides on a course … Continued

This Week. July 18, 2017

Eastside WordPress Developers Recap

Thanks to everyone who made it out to the first Eastside WordPress Developers Meetup! It was a great success with informative talks given by Steve Hulet, Fresh Co-Founder and CTO, and Andrew Villeneuve, WordPress security consultant and organizer of the Seattle WordPress Meetup. In case you missed it, here’s a quick recap plus SlideShare links … Continued

Last Week. July 13, 2017

Innovation Principle #5: Frame a Beautiful Problem

Focus on Creating a Beautiful Problem First When approaching a problem, it’s important to not jump directly into considering how to solve it, but rather how to frame it up. Establishing an effective framework for the problem engages the creative mind more deeply. The idea is to plant the problem in your brain, so that … Continued

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