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Your Guide to Website Optimization

Your Guide to Website Optimization

Fast websites – with dynamic, world-class content – yield better click through rates, decreased bounce rates, and more engagement. Read more about the methods of optimization we find most effective. Download
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Whitepaper
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UX Principles for Websites

UX Principles for Websites

Designing a website? Check out these 28 principles – a rich collection of web design knowledge – to inform your navigation, layout, content, and overarching user experience. Download
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Whitepaper
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UX Principles for Web Apps

UX Principles for Web Apps

The following 31 principles – pulled from our research and experience – are a starting point for validating that a given design is both efficient and impactful for its audience. Download
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Whitepaper
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UX Trends 2017

UX Trends 2017

Our predictions for 7 UX trends that will continue to increase usability with cutting-edge design approaches in 2017. See which trends are surfacing and how they're changing digital experiences across devices.


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Website Planning Guide

Website Planning Guide

Download and complete this brief to assure that we’re on the same page and understand your company, your preferences, and your goals as we move into the website design phase. Not redesigning a site just yet? Take a look at what we take into consideration for your project. Download
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Creative Brief
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Your Guide to Website Accessibility

Your Guide to Website Accessibility

The process of creating an accessible website can seem daunting and confusing. But it's easier than you might think. Read Your Guide to Website Accessibility for action items to get accessibility right, and learn how it can enhance UX and SEO. Download
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Whitepaper
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Your Guide to Development Testing

Your Guide to Development Testing

Testing is a universal requirement for effective development—even the largest companies are affected by bugs. Learn about the 14 different types of development testing and how to determine which tests are the most effective for your project. Download
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Whitepaper
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The Future of Motion in Digital Experiences

The Future of Motion in Digital Experiences

The coming wave of motion design is rapidly approaching. We advocate for incorporating motion and interaction design into your process to generate engagement, enhance usability, and bring your experiences to life. Download
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Whitepaper
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Methods of UX Analysis

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional. Download
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Whitepaper
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Methods of Information Architecture

Methods of Information Architecture

Knowing the what, how, and why of Information Architecture is essential to creating a website or application that works. Explore 5 methods for turning your user’s mental model into an interactive information system. Download
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Whitepaper
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Methods of UX Testing

Methods of UX Testing

At Fresh, we consider UX Testing integral to creating world-class products that users love. Learn more about methods of traditional and psychological tests we use in our design process. Download
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Whitepaper
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The 7 Ingredients of a High-End Experience

The 7 Ingredients of a High-End Experience

A digital experience can be good. It might check off all the boxes. But at Fresh, we have a list of ingredients we use to make sure the experiences we create are truly High-End. Download
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Whitepaper
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Designing Scientifically Fresh Experiences

Designing Scientifically Fresh Experiences

Pairing aesthetics with science allows designers to truly innovate. Read more about informing your designs and validating your assumptions by approaching design scientifically. Download
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Whitepaper
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The Strategy of Starting with Less

The Strategy of Starting with Less

Lean features and excellent usability create a clear access to value for users. By strategically releasing features over time, you can allow your users and your product to grow together. Download
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Whitepaper
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Analytics Process Timeline

Analytics Process Timeline

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TYPE:
Process Doc
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How We Develop

How We Develop

Design-led development allows us to balance the efficiency of Waterfall and the flexibility of Agile. We believe that it’s an essential path to delivering a high-quality finished product. Download
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Whitepaper
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A Holistic Approach to Web Design

A Holistic Approach to Web Design

Get your website UX right the first time with a holistic design strategy. In this paper, we suggest focusing on 3 key areas: technical, creative, and business. Download
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Whitepaper
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UI/UX Design Process Timeline

UI/UX Design Process Timeline

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Process Doc
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Video Production Process Timeline

Video Production Process Timeline

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Process Doc
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Fresh Off The Press

The latest UX design best practices, development tips, and breaking news delivered to your inbox.

Last Week. November 10, 2017

How to Get Started with the Internet of Things (IoT)

We live in a time when most of the hardware we use is connected to the internet. “Smart devices” started with phones and TVs, but there are now many other internet-connected devices like cars, refrigerators, and home automation systems. The Internet of Things – or IoT – is growing as an industry, with new devices … Continued

Last Week. November 7, 2017

Refreshing the Team Experience: 2017 Retreats

One of Fresh’s 2017 goals was to continue actively enriching our company culture and employee experience, which has been a key focus over the last several years. In order to achieve the goal, we integrated off-site retreats this summer for multiple teams! Fresh developers headed to a Leavenworth cabin for rock climbing, Bavarian food, and board games. The … Continued

This Month. October 24, 2017

Optimize Your Application’s Perceived Performance

Once you’ve created an application, how do you benchmark performance? Does performance hinge on how fast and efficiently the application actually works – at the code level – or does it hinge on whether or not a user interprets it as performant? There is a difference between perceived performance and real performance. Perceived performance is … Continued

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