Biometric Digital ID
NEC set out to transform their customers' experiences with biometrics, and we provided the strategic, creative, and technical expertise to decrease friction at every touchpoint
The NEC Corporation seeks to transform customer interactions through the power of biometric technology. They came to us with a concept, needing a consultant who could provide the strategic, creative, and technical expertise required to bring the application to fruition and create seamless customer journeys across various use cases.
We collaborated to create a mobile application that allows travelers worldwide to input and manage a digital form of identification. Powered by NEC’s innovative digital identity platform, NEC I:Delight, the application provides a touchless, frictionless experience that expedites everything during the travel process, from check-in to duty-free purchases, rentals, wayfinding, and much more.
Addressing a spectrum of distinct use cases
Seamless, expedited check-in during travel creates a better customer experience and fluid logistics for facility operations. Throughout our research and discovery phase with the client, we dove into various use cases where checking in using biometric identifiers made sense. The outcome was improved security, a decrease in unnecessary contact, and a smoother traveler experience.
Bringing delight to the customer experience
Our engagement was part of a larger project known as NEC I:Delight. NEC decreases roadblocks in the travel experience with facial recognition, from check-in to baggage drops. The same technology also speeds up standard security procedures by eliminating the need to present passports or check boarding passes, and can be utilized beyond the airport, including during hotel check-in, car rentals, and retail shopping. All of this allows travelers to get to their destination quicker and start their trip on the right foot.
Even a few moments saved in a check-in line alleviates the rush and allows customers to focus on their end destination, rather than the traditional points of friction throughout their journey.
Designed and tested for distinct environments
Testing was essential in our process. Document and face scanning are prone to inaccuracy given different light conditions, backgrounds, and other challenges. Rather than accounting only for the best-case scenario, our designers and engineers focused on a variety of conceivable use cases and physical environments, ensuring that wherever users go, the technology behaves predictably and reliably.
Launched in 460 airports for millions of customers