MOD Pizza
Ready to MOD?
A flexible CMS, built for customization just like our client's product
The Challenge
Our objective in partnering with MOD was to create a modern consumer-facing website that conveys the perks of MOD’s unique, super-fast business model while also highlighting their emphasis on customer service, company culture, and restaurant innovation. We faced the challenge of designing a user experience that accomplished their three-part goal: emphasizing their value proposition of “customization,” highlighting the employee experience, and showcasing their significant national reach.
Our Solution
To provide customization for MOD content owners, we implemented a "page builder" approach, where every module on the page can be swapped out on the back end by MOD's team. Given MOD's rapid growth and expansion, customizing and tailoring the site to accommodate organizational shifts was essential.
Fresh designers took the individual pieces of information provided by MOD's team from previous website and marketing efforts and compiled them into a logical information architecture, bringing the content to life with modern web technology.
“Endless ways to MOD”
Over 400 locations and 30 plus toppings to choose from on MOD’s side. An infinite number of approaches to web design and development on ours.
Creating an ROI-generating website and making an Artisan-style pizza are more similar than you might think. MOD faced the challenge of setting themselves apart by choosing which organizational ingredients to highlight on their website. We met the challenge of designing a content management experience built to scale and change in line with MOD’s growth.
Creating the perfect structure
A central component of our UX and visual design process is wireframing and information architecture. Fresh designers on the project took the individual pieces of information provided by MOD’s team and compiled them into a structural whole. Developers brought the structure to life with modern web technology. Our cross-disciplinary team collaborated to create a website worthy of telling MOD’s unique brand story.
While the content is flexible, the structure is built for the long-haul. We spent time investigating MOD’s ideal user journey and then designed the site's architecture to match.
1M
Website traffic growth from 75K to over 1 million monthly visitors
460+
Growing store locator with individualized page for each location
