Digital Content Strategist
Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.
Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.
Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.
This Week. November 14, 2018
Hardware Engineering Terms: Part II
Hardware engineering brings together concepts from electrical, mechanical, and computer engineering to create powerful engineering solutions. Whereas the first post in this series covered general engineering workflow concepts, this post provides a deeper look into common terminology associated with different engineering disciplines. Electrical Engineering Voltage vs. Current vs. Power: In relation to electricity, voltage is … Continued
Last Week. November 9, 2018
Hardware Engineering Terms: Part 1
Hardware engineering is a complex process that requires the production of a precise and reliable finished product. Thus, an understanding of key concepts is essential. There are various metrics and process controls used to verify the outcome of any hardware engineering project. For a brief introduction into the subject, here are some of the most … Continued
Last Month. October 17, 2018
Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics
The quest to defeat B.O.C.O. – “The Beast of Conflicting Opinions” – has only just begun. Enter Design World, the next phase of our immersive web experience. Here, we answer the question: “With thousands of visual directions you could go in, how do you choose the ‘right’ one?” The design world illustrates and … Continued