Ben Spencer
Digital Content Strategist
Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.
Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.
Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.
My Publications
November 6, 2019
How will Calculating the ROI of UX Design Enhance Your Business?
Are you an IT professional faced with convincing stakeholders that investing in UX is worthwhile? Business leaders in your organization might view it as the latest trend or will fail to see how it makes business sense. Understanding the impacts of UX design projects is important to any enterprise. As research in psychology shows the … Continued
August 30, 2019
UX Terminology 101: Information Architecture
By Ben Spencer
In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do … Continued
June 7, 2019
Strategies for Onboarding and Engagement: Part 1
By Ben Spencer
Similar to onboarding an employee at a new job – where they learn the ropes of their company’s procedures and expectations – digital onboarding is about helping a new user learn the ropes of an application. Onboarding is a broad topic that covers a variety of approaches. It’s important to understand that whatever your goal … Continued
