Ben Spencer
Digital Content Strategist
Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.
Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.
Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.
My Publications
January 4, 2019
You’ve Beaten B.O.C.O. – Now, Deliver Your Product to the World
Over the course of 2018, Fresh’s designers and developers created an interactive digital journey to educate companies and teams on the UX Design Process. In the research, design, and test worlds, users undertook an adventure to beat B.O.C.O., or “The Beast of Conflicting Opinions.” The beginning of 2019 sees B.O.C.O. defeated at last. Now, you … Continued
December 17, 2018
B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast
By Ben Spencer
The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual … Continued
November 21, 2018
Hardware Engineering Terms: Part 3
By Ben Spencer
In Engineering
Knowing the basics of engineering terminology, knowing some of the people who carry out the craft is important. If you’re part of an engineering project, you’ll have conversations with engineers from diverse backgrounds and knowledge sets. At any time, any of the following specialists could have valuable input into your project. Electrical Engineer (EE): Professionals … Continued
