Ben Spencer

Ben Spencer

Digital Content Strategist

Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

My Publications

Last Month. June 7, 2019

Strategies for Onboarding and Engagement: Part 1

Similar to onboarding an employee at a new job – where they learn the ropes of their company’s procedures and expectations – digital onboarding is about helping a new user learn the ropes of an application. Onboarding is a broad topic that covers a variety of approaches. It’s important to understand that whatever your goal … Continued

May 17, 2019

An Introduction to Industrial Design Terminology

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science. Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes. The end result is physical products that delivers on business goals, … Continued

January 4, 2019

You’ve Beaten B.O.C.O. – Now, Deliver Your Product to the World

Over the course of 2018, Fresh’s designers and developers created an interactive digital journey to educate companies and teams on the UX Design Process. In the research, design, and test worlds, users undertook an adventure to beat B.O.C.O., or “The Beast of Conflicting Opinions.” The beginning of 2019 sees B.O.C.O. defeated at last. Now, you … Continued

More Team Members

Sam Sanders

Sam Sanders

Technical Project Manager
Julia Yemelianov

Julia Yemelianov

Sr. UX/Visual Designer
Emily Wolfkiel

Emily Wolfkiel

Customer & Employee Success Coordinator
Jamie Malsam

Jamie Malsam

Sr. Digital Project Manager & Internal Lead
Scotty Paton

Scotty Paton

Industrial Designer
Mitch Tolson

Mitch Tolson

Hardware Product Management Lead

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