Ben Spencer

Ben Spencer

Digital Content Strategist

Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

My Publications

This Month. August 30, 2019

UX Terminology 101: Information Architecture

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do … Continued

June 7, 2019

Strategies for Onboarding and Engagement: Part 1

Similar to onboarding an employee at a new job – where they learn the ropes of their company’s procedures and expectations – digital onboarding is about helping a new user learn the ropes of an application. Onboarding is a broad topic that covers a variety of approaches. It’s important to understand that whatever your goal … Continued

May 17, 2019

An Introduction to Industrial Design Terminology

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science. Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes. The end result is physical products that delivers on business goals, … Continued

More Team Members

Jeff Dance

Jeff Dance

CEO
Zoe Evans

Zoe Evans

Staff Accountant
Anatolie Bogdan

Anatolie Bogdan

Front-End Developer
Vishal Prabhu

Vishal Prabhu

Sr. Robotics Engineer
Fraser Midstokke

Fraser Midstokke

Lab Manager
Marc Wallace

Marc Wallace

UX Director

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