Ben Spencer
Digital Content Strategist
Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.
Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.
Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.
My Blogs
blog
By: Ben Spencer
How Enterprise Systems Would Benefit Your Business
At a high level, enterprise systems automate workflows and processes. Under the hood, they’re large-scale software packages that track and control business operations. For users, they provide a centralized command hub for essential business operations. Enterprise systems are usually technological ecosystems that incorporate a variety of applications, protocols, and formats. To create them, developers have … Continued
blog
By: Ben Spencer
Discussing UX Design: Assembling Visual Elements
The visuals in your UX design should tell a clear and compelling story. Understanding your users and their needs allows you to conceptualize the visual design of your product. Being diligent about how you assemble elements like color, text, and images is key in generating positive responses and emotions from your users. Design Visualization Clickable … Continued
blog
By: Ben Spencer
In: Technology
Which Industries and Businesses are Working With Chatbots?
Any point of contact between a business and a customer opens the door for a chatbot solution. Let’s look at some use cases. General Customer Experience IBM’s Watson Assistant can reduce customer service wait times up to 99 percent. It comes in several different variations to match a business’s unique needs. Hipmunk’s “Hello Hipmunk” chatbot … Continued
