Ben Spencer

Ben Spencer

Digital Content Strategist

Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

Projects I've Worked On

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My Blogs

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Meet the Demand for 24/7 Customer Service with Chatbots

As our digital world grows increasingly complex, high-quality user support has become critical. Research shows that 51% of consumers say a business needs to be available 24/7. With growing consumer bases, businesses must be able to address user needs quickly and accurately.   Responding to all your customers’ concerns and inquiries can feel like a … Continued

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How will Calculating the ROI of UX Design Enhance Your Business?

Are you an IT professional faced with convincing stakeholders that investing in UX is worthwhile? Business leaders in your organization might view it as the latest trend or will fail to see how it makes business sense. Understanding the impacts of UX design projects is important to any enterprise. As research in psychology shows the … Continued

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UX Terminology 101: Information Architecture

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do … Continued

My Whitepapers

The Future of Chatbots

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Strategies for Onboarding and Engagement

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Successful Dashboard Design

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Technology Landscape for Innovation

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The Future of Motion in Digital Experiences

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UX Principles for Websites

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More Team Members

James Dietrich

James Dietrich

Robotics Solutions Director
Adam Jentzsch

Adam Jentzsch

Full-Stack Developer
Tyler Bowen

Tyler Bowen

Sr. Controls/Systems Engineer
Marissa Ginsberg

Marissa Ginsberg

UX/Visual Designer
Jirayu Yingthawornsuk (Jay)

Jirayu Yingthawornsuk (Jay)

WordPress Developer
Stefan Petkov

Stefan Petkov

Electronic Technician

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