Digital Content Strategist
Ben is a Digital Content Strategist who utilizes research, strategy, and writing to create innovative and functional products. A background in screenwriting helps him develop sturdy narratives that unify concepts, users, and the end product. In addition, his experience as a high school teacher taught him to think critically about how to make experiences accessible to a broad audience.
Ben received Bachelor degrees in Film Studies and Religion from Whitman College, an M.Ed. in Educational Leadership from Lipscomb University, and studied UX Design and Research at General Assembly. He writes regularly for the Fresh blog and thought leadership projects, and contributes his UX expertise to a variety of client work.
Projects I've Worked On
This Week. September 20, 2018
Defeat B.O.C.O. – Your Product Depends on It
To illustrate the value of a holistic UX design process, we created an immersive website. Enter the journey to defeat B.O.C.O. – “The Beast of Conflicting Opinions.” As you scroll through DefeatBOCO.com, you’ll learn more about our recommendation of giving equal weight to both the louder and quieter voices in a room. Different … Continued
May 18, 2018
What Pantone’s Color of the Year Means to Fresh
As the year rolls into May, the flowers are already blooming. Looking at the right field, you’ll see shades of purple abound. It’s timely that today we reflect on Ultra Violet, Pantone’s Color of the Year, and what it means to our work as creatives. The Pantone Color Institute proposes that “Complex and contemplative, Ultra … Continued
January 29, 2018
Dev Terminology 101: Common Programming Languages (and their key frameworks)
Language enables human communication – spoken or written – with words and phrases structured in a conventional way. Just like we need different languages to communicate with one another, we also need different languages to communicate with computers. In an article on Stack Overflow, Matt Sherman writes that at a foundational level, all programming languages … Continued
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