Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

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Expertise, Innovation as a Service, Innovation Sprints, Strategy

Innovation Principle #7: Seek Inspiration

Where do you find inspiration? Articles, books, blogs, industry conferences, customer research and interviews, competitor analysis, focused meditation, running, travel, drawing, simply having time to think? Whether it’s internal or external stimuli, the most common theme for sparking creativity is opening the mind to new experiences or input. However, inspiration is often personal. What stokes
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Community, Innovation as a Service, Innovation Sprints, Strategy

Innovation Principle #6: Ideate Alone First

Ideate Alone First Before you Analyze and Discuss as a Group Have you ever gone along with a proposed plan just to be agreeable, only to find out later that everyone else was doing the same? The Abilene Paradox describes exactly this phenomenon of “Group Think”. When a group of people decides on a course
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Expertise, Innovation as a Service, Innovation Sprints, Strategy

Innovation Principle #5: Frame a Beautiful Problem

Focus on Creating a Beautiful Problem First When approaching a problem, it’s important to not jump directly into considering how to solve it, but rather how to frame it up. Establishing an effective framework for the problem engages the creative mind more deeply. The idea is to plant the problem in your brain, so that
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Design, Expertise, UX/UI Design

UI/UX Principle #52: Manage Data Density, High-Level to Low-Level

For enterprise applications, interacting with data is central to a user’s workflow. Yet, when designing a UI with high data density, figuring out how to display complex data sets that make sense to your users can be a real challenge. The overarching goal is enabling users to understand & comprehend data. This allows them to
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Expertise, Innovation as a Service, Innovation Sprints, Strategy

Innovation Principle #4: Present a Challenge

From Elon Musk’s Hyperloop competition to reality TV shows like Shark Tank to the spaceflight challenge from XPRIZE foundation, challenges are utilized to spur innovation. Using challenges is an effective framework that leads to innovation because they are exciting to people, they spur motivation to drive to results, and they are often tied to solving problems,
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Design, Expertise, UX/UI Design

UI/UX Principle #51: Use Progressive Disclosure to Simplify Complexity

Da Vinci said “Simplicity is the ultimate sophistication,” and today, successful digital applications are no exception. In digital UX design, presenting features, navigation, and information in layers progressively allows designers to keep it simple. Great user experiences encourage discovery while hiding the complexity that can otherwise overwhelm a user. After all, not every use case requires offering users access
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