Jeff Dance

Da Vinci said “Simplicity is the ultimate sophistication,” and today, successful digital applications are no exception. In digital UX design, presenting features, navigation, and information in layers progressively allows designers to keep it simple. Great user experiences encourage discovery while hiding the complexity that can otherwise overwhelm a user. After all, not every use case requires offering users access

Creativity Is Not Innovation Creativity is defined as transcending traditional ideas, rules, patterns, and relationships to generate meaningful new ideas, forms, methods, and interpretations. Creativity is generally subjective. Newness may not be debatable, but originality and appeal are. In the art world, the shift from Realism to Impressionism is a good example. Applying paint to

Today’s Transparent Online Global Market Requires Creativity Creativity is not always innovative, but innovation is always creative. When it comes to innovation, it’s creativity that differentiates products and services from the competition in a world of: product proliferation, where thousands of new products are created each year; a global economy that’s increasingly integrated, where options

Innovation is critical to survive and thrive in today’s business climate. The ability to competitively differentiate and consistently reinvent can make or break a company. In their landmark Global CEO Study, IBM found that creativity ranks above integrity and global thinking as the most important leadership quality. Creative leaders are more likely to innovate rather

“Flair” (stylishness and originality) is exciting. But it doesn’t always make for good usability. As Steve Jobs put it, “It’s not just about what [a design] looks and feels like. Design is how it works.” If you’re looking to add both usability and flair, animate your experience with motion to make a seamless experience for

Designing with empathy starts with understanding the people who will use the end product. When you’re building a website or application, it’s amazing what you can learn when you spend a little time talking to the real end users, the business stakeholders, and the technology team to be mindful of constraints. From any one meeting