Ben Spencer

Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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AI/Machine Learning, Mobile App Development, Software, Technology Architecture, Web App Development, Website Development

Meet the Demand for 24/7 Customer Service with Chatbots

As our digital world grows increasingly complex, high-quality user support has become critical. Research shows that 51% of consumers say a business needs to be available 24/7. With growing consumer bases, businesses must be able to address user needs quickly and accurately. Responding to all your customers’ concerns and inquiries can feel like a daunting
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Design, Expertise, User Research & Testing, UX/UI Design

How will Calculating the ROI of UX Design Enhance Your Business?

Are you an IT professional faced with convincing stakeholders that investing in UX is worthwhile? Business leaders in your organization might view it as the latest trend or will fail to see how it makes business sense. Understanding the impacts of UX design projects is important to any enterprise. As research in psychology shows the
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Design, Expertise, UX/UI Design

Guide to Information Architecture in UX

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do
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UX/UI Design

Design Thinking Defined in 4 Steps

What is design thinking?  Design thinking is a methodology and process that is unmatched in its ability to explore visual solutions to complex problems. Imagine design thinking as a means to explore complicated challenges without a guide or desired outcome, but with the confidence that you will produce a unique solution. Design thinking is a
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Brand & Visual Design, Design, Expertise, Mobile App Development, User Research & Testing, UX/UI Design

Strategies for Onboarding and Engagement: Part 1

Similar to onboarding an employee at a new job – where they learn the ropes of their company’s procedures and expectations – digital onboarding is about helping a new user learn the ropes of an application. Onboarding is a broad topic that covers a variety of approaches. It’s important to understand that whatever your goal
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Design, Expertise, Industrial Design

An Introduction to Industrial Design Terminology

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science. Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes. The end result is physical products that delivers on business goals,
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