Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Digital Transformation Strategy: What It Is, Why It Matters, and How to Get Started
Digital Transformation, Innovation as a Service, Innovation Sprints, Systems Design

Digital Transformation Strategy: What It Is, Why It Matters, and How to Get Started

If you Google “digital transformation,” you’ll find a definition in the sidebar: “the adoption of digital technology by an organization to digitize non-digital products, services, or operations.” What a mouthful! Let’s keep it simple. Digital transformation is:  Integrating “digital technology” (cloud-based apps, robots, AI, etc.) Into various areas of a business To create new products,
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Getting Started with Enterprise Resource Planning Software
Web App Development

Getting Started with Enterprise Resource Planning Software

What is enterprise resource planning software? Enterprise resource planning (ERP) is exploding in prominence, with the trend expected to continue over the next decade: 2022 market value: $54.77 billion 2030 revenue forecast: $123.41 billion Growth rate: CAGR (“compound annual growth rate”) of 10.7% from 2022 to 2030 These numbers are promising for creators of ERP
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A Hub for Fresh’s Web Development Services
Website Development

A Hub for Fresh’s Web Development Services

Over 5 billion people use the internet today, more than 60% of the world’s population. Given the internet’s enormous popularity, we believe that Jakob Nielsen’s classic piece of advice about web development from May 11, 2002, still holds true today: “Homepages are the most valuable real estate in the world. Each year, companies and individuals
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Web Design for Tech Companies: Key Principles for Market Success
Design, Software, Website Development

Web Design for Tech Companies: Key Principles for Market Success

Websites have dozens of purposes, from showcasing brands to e-commerce, creative portfolios, and creating buzz around entertainment news, media, and the latest tech innovations. These are just a few of the dozens of website categories, but they’re equally impacted by a common factor: high-quality web design.  Regardless of your category, to make your website excel
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Optimizing Business Workflows with Artificial Intelligence Solutions
AI/Machine Learning

Optimizing Business Workflows with Artificial Intelligence Solutions

In the interest of alignment, let’s go with legendary Stanford Professor John McCarthy’s definition of artificial intelligence:  “The science and engineering of making intelligent machines.” Across a range of industries and use cases, AI is proving its ROI in the market:  Predictive analytics: AI offers financial organizations (and others that leverage complex data to make
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Keys to Successful Product Development & Best Practices
Product Development, Product Strategy

Keys to Successful Product Development & Best Practices

After globally surveying product managers, Gartner uncovered that nearly half of product launches (45%) are delayed by a minimum of one month. And of those halted by delays, they found an average of 20% of products failed to reach internal targets. So how do you speed up your workflow? And just as importantly, how do
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