Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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AI Consulting for Small Businesses: Your Guide to Creating Outsize Value
AI Agent Development, AI Strategy, AI/Machine Learning, AI/ML, Generative AI

AI Consulting for Small Businesses: Your Guide to Creating Outsize Value

The AI Imperative for Small Business Success Specialized AI consulting for small businesses is critical, because across America, a not-so-silent transformation is underway. Everywhere you look, the lightning-speed proliferation of AI is in the headlines. From the LA Times (regarding corporate partnerships to power the AI boom) Recently, OpenAI (creator of ChatGPT, one of the
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Indoor Navigation Solutions: Guiding Users Through Complex Spaces
AI/Machine Learning, Customer Experience, Design, Digital Transformation, Hardware, Innovation, Product Development, Software, Systems Design, User Research & Testing, UX/UI Design

Indoor Navigation Solutions: Guiding Users Through Complex Spaces

What is indoor navigation? Indoor navigation—enabled via sensor fusion, Internet of Things (IOT) integration, and user-facing applications—focuses on a central goal: helping people find their way through complex buildings including airports, malls, hospitals, corporate campuses, and stadiums. By providing their customers and patrons with digital indoor maps, mobile apps to access them, and accurate location-based
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Omnichannel Banking Strategy: A Guide to Integrated Banking CX
AI/Machine Learning, Customer Experience, Digital Transformation, Product Strategy, Technology Architecture, User Research & Testing, UX/UI Design

Omnichannel Banking Strategy: A Guide to Integrated Banking CX

Omnichannel banking strategy focuses on a critical objective: creating an integrated, end-to-end banking customer experience.  In the high-quality omnichannel experiences created by industry leaders, their various banking channels and customer touchpoints work seamlessly. The result? Providing customers with a consistent and personalized “banking as a platform” experience. The increasing number of fintech applications used by
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Data Warehouse Development: A Guide and Case Study 
AI/Machine Learning, Digital Transformation, Mobile App Development, Software, Systems Design, Technology Architecture, Web App Development

Data Warehouse Development: A Guide and Case Study 

To begin this post about the ins and outs of data warehouse development, I’d like to acknowledge the role Brian Ellis and Steve Hulet played in helping me refine the content. Are you interested in how Fresh can help you with your data warehousing needs? Would you like to connect just to chat about the
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Agile supply chain strategies for modern organizations
Innovation as a Service, Innovation Sprints

Agile supply chain strategies for modern organizations

What is an agile supply chain strategy? An agile supply chain strategy is, at its core, an actionable solution to complex logistical challenges in our modern, interconnected world. While agile supply chain strategies will look different for each unique organization, the most effective agile supply chain strategies share the common aim of ensuring flexible, responsiveness
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Manufacturing automation project guidelines for success
Hardware, Manufacturing Automation

Manufacturing automation project guidelines for success

Defining your manufacturing automation project Integrating advanced automation systems into their processes and workflows allows businesses across a range of industries to achieve faster production rates, higher levels of precision, and greater flexibility in their operations. But the value of automation extends to worker safety, satisfaction, and effectiveness in day-to-day tasks as well. To get
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