Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

Full bio

AI/Machine Learning, Customer Experience, Digital Transformation, Innovation as a Service, Innovation Sprints

Branch Transformation: A Primer for Modern Banks

Branch transformation strategy and the challenge of earning customer loyalty “Branch transformation” focuses on increasing customer satisfaction and organizational performance by improving physical and digital experiences at bank branches. In today’s fast-paced, ever-evolving banking landscape, it has become a critical endeavor for banks and other customer-facing financial institutions seeking to:  Bank branch transformation—which institutions can scale
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AI/Machine Learning, Mobile App Development, Software, Technology Architecture, Web App Development, Website Development

Beyond Code: How Fresh’s Software Developers Build Real-World Solutions

For the last three years, a group of Fresh software developers have gathered weekly during lunch on Tuesdays. They call themselves the Architect Club. Some members meet in a conference room at Fresh’s Bellevue, Washington home base. Others dial in from cities including San José, Costa Rica and Blumenau, Brazil. You wouldn’t know the group
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Mobile App Development, UX/UI Design, Web App Development

Revolutionizing team training with the Team Nation app

In a recent project, we worked with Moonshot Sports to revolutionize how teams are taught, trained, and coached. The Team Nation App provides a new way to access sports playbooks inline, with the needs of modern users: Not just by reading but through interaction and gamification. When they came to Fresh, that was an essential
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Strategy

Perspectives on the future of healthcare

The Future Of is Fresh’s ongoing podcast, hosted by our CEO, Jeff Dance. With 36 episodes and counting, the podcast features conversations about technology across various topics.  For The Future of Healthcare, we took a unique approach. We invited experts across the healthcare spectrum to discuss a field central to human well-being. The insights from
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Strategy

Everyday opportunities in the space economy

At first glance, voyages into space would seem to be the exact opposite of convergence. The exciting thing about the space economy, however, is that we’re all involved whether we climb onto a rocket or not. And forays into space make everyday life on Earth better in tangible ways. Four ways you’re already a part
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AI/Machine Learning, Autonomous Mobile Robots

AI in Agriculture: Innovative Opportunities to Cultivate the Future

What’s the current state of the agriculture industry? Modern farmers, and the agriculture industry generally, are grappling with change. I work remotely for Fresh from Walla Walla––an agricultural community in Eastern Washington––and I’ve had the experience of seeing the challenges farmers, farms, and smallholders face from up close. Climate change, unpredictable weather patterns, and extreme
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