Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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AI/ML, Experience Design, Hardware, Product Development, Product Strategy

Fresh Acquires Product Creation Studio’s Assets to Accelerate Healthcare Innovation

Healthcare innovation rarely comes from a single breakthrough. Take the automated insulin pump: a glucose biosensor running on a predictive edge device, or robotic-assisted surgery, which pairs precision mechanics with real-time computer vision and automation. Or, AI-assisted diagnostic imaging, which showcases better hardware and trained models running on secure, intelligent infrastructure to flag disease before
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AI/Machine Learning, AI/ML, Computer Vision, Experience Design, Motion Design, UX/UI Design

What Is Gaussian Splatting? Three Fresh Perspectives

What is Gaussian Splatting? If you’ve heard the term and felt like everyone else was in on a secret of what it is and why it’s relevant, you’re in good company—well, “good” is up for debate, but my company, you most certainly are in. The truth of the matter? I’m still wrapping my head around
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AI Agent Development, AI Strategy, AI/Machine Learning, AI/ML, Generative AI

AI Consulting for Small Businesses: Your Guide to Creating Outsize Value

The AI Imperative for Small Business Success Specialized AI consulting for small businesses is critical, because across America, a not-so-silent transformation is underway. Everywhere you look, the lightning-speed proliferation of AI is in the headlines. From the LA Times (regarding corporate partnerships to power the AI boom) Recently, OpenAI (creator of ChatGPT, one of the
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AI/Machine Learning, Customer Experience, Design, Digital Transformation, Hardware, Product Development, User Research & Testing, UX/UI Design

Indoor Navigation Solutions: Guiding Users Through Complex Spaces

What is indoor navigation? Indoor navigation—enabled via sensor fusion, Internet of Things (IOT) integration, and user-facing applications—focuses on a central goal: helping people find their way through complex buildings including airports, malls, hospitals, corporate campuses, and stadiums. By providing their customers and patrons with digital indoor maps, mobile apps to access them, and accurate location-based
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AI/Machine Learning, Customer Experience, Digital Transformation, Product Strategy, Technology Architecture, User Research & Testing, UX/UI Design

Omnichannel Banking Strategy: A Guide to Integrated Banking CX

Omnichannel banking strategy focuses on a critical objective: creating an integrated, end-to-end banking customer experience.  In the high-quality omnichannel experiences created by industry leaders, their various banking channels and customer touchpoints work seamlessly. The result? Providing customers with a consistent and personalized “banking as a platform” experience. The increasing number of fintech applications used by
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AI/Machine Learning, Digital Transformation, Mobile App Development, Software, Systems Design, Technology Architecture, Web App Development

Data Warehouse Development: A Guide and Case Study 

To begin this post about the ins and outs of data warehouse development, I’d like to acknowledge the role Brian Ellis and Steve Hulet played in helping me refine the content. Are you interested in how Fresh can help you with your data warehousing needs? Would you like to connect just to chat about the
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