Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Assembling the Next Generation of Digital Talent
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Assembling the Next Generation of Digital Talent

Fresh recently invited a group of General Assembly graduates to the office for practical exposure to our Seattle-based, internationally present, design and development firm. It was a great opportunity for the students to see an agency in action. It was an equally great opportunity – and true honor – for Fresh to meet the promising
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UI/UX Principle #28: Use Succinct Copy to Focus Attention
Design, Expertise, UX/UI Design

UI/UX Principle #28: Use Succinct Copy to Focus Attention

Well-designed copy is incredibly valuable in the digital space. It sells. It conveys complex ideas. And, it can make or break the user experience. What’s more, human beings are developing increasingly short attention spans. Research indicates that they have dropped to 8 seconds – shorter than that of goldfish, creatures which are “notoriously ill-focused.” Users visit multiple pages per
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UI/UX Principle #22: Writing is a Key Ingredient in UX
Design, Expertise, UX/UI Design

UI/UX Principle #22: Writing is a Key Ingredient in UX

Written content isn’t just a semblance of words tacked onto a web page. Content is a key component that shapes UX. The UX design process takes place in a variety of stages. It follows a trajectory of ideation and iteration that leads to a high-quality end product. Writing is a central part of that process.
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UI/UX Principle #16: Use Affinity Diagrams to Collaboratively Clarify Fuzzy Data
Design, UX/UI Design

UI/UX Principle #16: Use Affinity Diagrams to Collaboratively Clarify Fuzzy Data

The definition of affinity is “a similarity of characteristics suggesting a relationship.” Affinity diagrams can be used as a brainstorming tool, allowing a group to codify ideas, hypotheses, and predictions. They also allow teams to gather observations and feedback about usability, organize the information to identify themes and patterns, and create a custom data classification
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UI/UX Principle #15: Home(Pages) – Convincing Users to Come Inside
Design, UX/UI Design

UI/UX Principle #15: Home(Pages) – Convincing Users to Come Inside

Imagine you’re buying a home… You’re on a bustling neighborhood street reminiscent of Pleasantville, where everything’s copacetic. The street is crowded with homes for sale. Many of them look alike and showcase the same features. In front of each home is a small yard sign reading either “FOR SALE” or “SOLD.” At first glance, it’s
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Synthesize Convention and Innovation
Expertise, UX/UI Design

Synthesize Convention and Innovation

Secure vs. Insecure In the world of design, there are seamless experiences in which transitioning from one task to the next happens organically. Giving users control of the experience requires striking a precarious balance between adhering to rigorously tested conventions while also innovating to satisfy a user’s needs. UI and UX theory is centered around
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