Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

Full bio

Optimizing Business Workflows with Artificial Intelligence Solutions
AI/Machine Learning

Optimizing Business Workflows with Artificial Intelligence Solutions

Artificial intelligence solutions for a rapidly changing world As we discuss artificial intelligence solutions—in the interest of alignment—let’s go with legendary Stanford Professor John McCarthy’s definition:  “The science and engineering of making intelligent machines.” Across a range of industries and use cases, AI is proving its ROI in the market:  These are only three of
Read Now
Keys to Successful Product Development & Best Practices
Product Development, Product Strategy

Keys to Successful Product Development & Best Practices

After globally surveying product managers, Gartner uncovered that nearly half of product launches (45%) are delayed by a minimum of one month. And of those halted by delays, they found an average of 20% of products failed to reach internal targets. So how do you speed up your workflow? And just as importantly, how do
Read Now
Our Approach to Mobile and Web App Development
Mobile App Development, Web App Development

Our Approach to Mobile and Web App Development

There are 7.26 billion mobile users in the world, and more insights from Statista indicate just how important high-quality mobile apps (and effective mobile web development) are to reach them: “During the second quarter of 2022, Android users were able to choose between 3.5 million apps, making Google Play the app store with the biggest
Read Now
A Roadmap for Website Design Across Industries
UX/UI Design, Website Development

A Roadmap for Website Design Across Industries

In 1991, there was one website: the World Wide Web. Thirty years later? 1.9 billion websites and counting. With even more innovative possibilities for the internet on the horizon with the advent of Web3, the number of websites — and the sophistication of website design — will continue growing exponentially. But why should businesses care?
Read Now
A Brief Overview of Mobile App Development in Android
Mobile App Development

A Brief Overview of Mobile App Development in Android

What is mobile application development for Android, and why should businesses care about it? It only takes a brief survey of the statistics to realize how popular Android is and why mobile app development in Android makes sense for businesses across the spectrum. With over 2.5 billion active users, Android is currently the world’s most
Read Now
Pillars of Mobile App Development for iOS
Mobile App Development

Pillars of Mobile App Development for iOS

What’s involved with mobile app development for iOS? iOS application development refers to the processes involved in creating apps for mobile devices such as Apple’s iPhone, iPad, iPod Touch, and Apple wearable smart devices. iOS mobile apps are often written in the Swift or Objective-C programming languages. Creating apps specifically for iOS devices rather than
Read Now