Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Brand & Visual Design, User Research & Testing, UX/UI Design

Discussing UX Design: Assembling Visual Elements

The visuals in your UX design should tell a clear and compelling story. Understanding your users and their needs allows you to conceptualize the visual design of your product. Being diligent about how you assemble elements like color, text, and images is key in generating positive responses and emotions from your users. Design Visualization Clickable
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AI/Machine Learning, Mobile App Development, Technology Architecture, Uncategorized, Web App Development, Website Development

Which Industries and Businesses are Working With Chatbots?

Any point of contact between a business and a customer opens the door for a chatbot solution. Let’s look at some use cases. General Customer Experience  IBM’s Watson Assistant can reduce customer service wait times up to 99 percent. It comes in several different variations to match a business’s unique needs. Hipmunk’s “Hello Hipmunk” chatbot
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UX/UI Design

Discussing UX Design: Understanding the End User

Successful UX design requires understanding the user’s perspective and clearly aligning the product to their needs. You’ll want to obtain feedback about your application or website early on to identify key improvements. Doing so upfront reduces cost, time, and frustration in the long run. We recommend performing user research, testing, and analysis in order to
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AI/Machine Learning, Mobile App Development, Software, Technology Architecture, Web App Development, Website Development

Meet the Demand for 24/7 Customer Service with Chatbots

As our digital world grows increasingly complex, high-quality user support has become critical. Research shows that 51% of consumers say a business needs to be available 24/7. With growing consumer bases, businesses must be able to address user needs quickly and accurately. Responding to all your customers’ concerns and inquiries can feel like a daunting
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Design, Expertise, User Research & Testing, UX/UI Design

How will Calculating the ROI of UX Design Enhance Your Business?

Are you an IT professional faced with convincing stakeholders that investing in UX is worthwhile? Business leaders in your organization might view it as the latest trend or will fail to see how it makes business sense. Understanding the impacts of UX design projects is important to any enterprise. As research in psychology shows the
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Design, Expertise, UX/UI Design

Guide to Information Architecture in UX

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do
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