Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Website Development

A Hub for Fresh’s Web Development Services

Over 5 billion people use the internet today, more than 60% of the world’s population. Given the internet’s enormous popularity, we believe that Jakob Nielsen’s classic piece of advice about web development from May 11, 2002, still holds true today: “Homepages are the most valuable real estate in the world. Each year, companies and individuals
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Design, Software, Website Development

Web Design for Tech Companies: Key Principles for Market Success

Websites have dozens of purposes, from showcasing brands to e-commerce, creative portfolios, and creating buzz around entertainment news, media, and the latest tech innovations. These are just a few of the dozens of website categories, but they’re equally impacted by a common factor: high-quality web design.  Regardless of your category, to make your website excel
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AI/Machine Learning

Optimizing Business Workflows with Artificial Intelligence Solutions

In the interest of alignment, let’s go with legendary Stanford Professor John McCarthy’s definition of artificial intelligence:  “The science and engineering of making intelligent machines.” Across a range of industries and use cases, AI is proving its ROI in the market:  These are only three of dozens of practical applications of artificial intelligence (and the
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Product Development, Product Strategy

Keys to Successful Product Development & Best Practices

After globally surveying product managers, Gartner uncovered that nearly half of product launches (45%) are delayed by a minimum of one month. And of those halted by delays, they found an average of 20% of products failed to reach internal targets. So how do you speed up your workflow? And just as importantly, how do
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Mobile App Development, Web App Development

Our Approach to Mobile and Web App Development

There are 7.26 billion mobile users in the world, and more insights from Statista indicate just how important high-quality mobile apps (and effective mobile web development) are to reach them: “During the second quarter of 2022, Android users were able to choose between 3.5 million apps, making Google Play the app store with the biggest
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UX/UI Design, Website Development

A Roadmap for Website Design Across Industries

In 1991, there was one website: the World Wide Web. Thirty years later? 1.9 billion websites and counting. With even more innovative possibilities for the internet on the horizon with the advent of Web3, the number of websites — and the sophistication of website design — will continue growing exponentially. But why should businesses care?
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