Ben Spencer

Ben is a Digital Content Strategist with a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

Full bio

Community, Culture, Design, Expertise, Hardware, Product Strategy, Software, Strategy, User Research & Testing, UX/UI Design

You’ve Beaten B.O.C.O. – Now, Deliver Your Product to the World

Over the course of 2018, Fresh’s designers and developers created an interactive digital journey to educate companies and teams on the UX Design Process. In the research, design, and test worlds, users undertook an adventure to beat B.O.C.O., or “The Beast of Conflicting Opinions.” The beginning of 2019 sees B.O.C.O. defeated at last. Now, you
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Community, Culture, Design, Expertise, Hardware, Product Strategy, Software, Strategy, User Research & Testing, UX/UI Design

B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast

The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual
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Expertise, Hardware

Hardware Engineering Terms: Part 3

Knowing the basics of engineering terminology, knowing some of the people who carry out the craft is important. If you’re part of an engineering project, you’ll have conversations with engineers from diverse backgrounds and knowledge sets. At any time, any of the following specialists could have valuable input into your project. Electrical Engineer (EE): Professionals
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Expertise, Hardware

Hardware Engineering Terms: Part 2

Hardware engineering brings together concepts from electrical, mechanical, and computer engineering to create powerful engineering solutions. Whereas the first post in this series covered general engineering workflow concepts, this post provides a deeper look into common terminology associated with different engineering disciplines. Electrical Engineering Voltage vs. Current vs. Power: In relation to electricity, voltage is
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Hardware

Hardware Engineering Terms: Part 1

Hardware engineering is a complex process that requires the production of a precise and reliable finished product. Thus, an understanding of key concepts is essential. There are various metrics and process controls used to verify the outcome of any hardware engineering project. For a brief introduction into the subject, here are some of the most
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Brand & Visual Design, Community, Culture, Design, Expertise, Hardware, Product Strategy, Software, Strategy, UX/UI Design

Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics

The quest to defeat B.O.C.O. – “The Beast of Conflicting Opinions” – has only just begun. Enter Design World, the next phase of our immersive web experience. Here, we answer the question: “With thousands of visual directions you could go in, how do you choose the ‘right’ one?” The design world illustrates and expands on
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