Moss Adams

Expanding brand horizons

moss-hero

The west's largest accounting firm needed a new digital direction, and we stepped in to help

The Challenge

Moss Adams completed a dramatic rebrand, and Fresh was hired to expand upon their new vision and bring their digital experience to life. Our task was to create a site that attracts prospective clients and helps job applicants better understand the company history.

Our Solution

Moss Adams has a compelling history, depth of experience, and breadth of capabilities. The challenge came in creating a seamless, user-friendly experience while accounting for everything they do and paying homage to the foundation that made them successful. Information volume had to be addressed in a tasteful that placed usability first.

Key Contributors
Jesse Bufkin
Jesse Bufkin
Jeff Bick
Jeff Bick
Kaya Kim
Kaya Kim
Eunice Do
Eunice Do
Jamie Malsam
Jamie Malsam
Amber Franz
Amber Franz
Alongkorn Iemopas (Aof)
Alongkorn Iemopas (Aof)
Torsak Tongkum
Torsak Tongkum
Darryl Nicholson
Darryl Nicholson
Johnny Rodriguez
Johnny Rodriguez
Will Lingard
Will Lingard
Nuriel Mizrahi
Nuriel Mizrahi
Mikalai Andreyanau
Mikalai Andreyanau
Ben Spencer
Ben Spencer
Teage Christensen
Teage Christensen
Visit Site
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Encouraging discovery through simplicity

Information-heavy websites often feel dense and overly complex, especially if they rely too much on text. But there are numerous tools to serve information to users at the right moment in their website journey. We provided strategic consultation on how to do it effectively.

Anywhere text appears on a page, it’s scannable. Rather than front-loading information, we disclosed it progressively, starting with what users had to know and proceeding to unveil more supplementary information as pages are scrolled. Additionally, we used motion and video to convey the client’s rich history seamlessly.

The complexity of information is still there, but it’s delivered simply, striking a powerful balance.

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Modernizing digital touchpoints

As Moss Adams has grown, so has their brand, and the modern look and feel inspire energy and inspiration. In the end, it was a leap forward to represent the company they are today.

Our end delivery infused the new brand with digital interaction, giving Moss Adams a dynamic website that speaks to their organizational excellence and differentiation.

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Before & after

Before

After


Awards

Horizon Interactive - Websites, Bank/Finance

Gold, 2017

Horizon Interactive - Websites, Professional Services

Silver, 2017