Thanks for Coming! Learn UX Seattle Recap


I want to thank everyone who made it to last week’s meetup! It was a great success. Special thanks to Leo Zhang, organizer of the Learn UX Seattle Meetup, for bringing their event to the Fresh offices and inviting us to join the conversation.

The audience was very engaged and asked a lot of great questions about UX. In fact, Leo remarked that he had never seen that level of discussion at a meetup. Many attendees reported that they learned something new and useful to their UX career.

I spoke about UX testing methods and gave examples of using each method from various projects.  At Fresh, we incorporate testing to inform and validate our design work. Testing should reduce risk, reduce cost, and/or improve the product. So, the types and quantity of testing we recommend depend on the context of the project, the business case, and the nature of the problem being solved.

Jeff spoke about Fresh’s 3-step innovation process – ideate, collaborate, evaluate – as well as our internal innovation platform, Invent Value. Fresh uses Invent Value to crowdsource and develop ideas for clients and internal projects. For example, our team completed 10 Invent Value challenges where we did UX reviews on applications for one of our larger clients in the last month. On a lighter note, we used Invent Value to name the conference rooms in our new office last year. After ideating individually and collaborating to expand on the ideas, we upvoted names for places where ideas are born, like The Laboratory and The Factory.

Related White Paper

Methods of UX Testing


Nuriel Mizrahi

UX Design & Development Lead

Focused in creating innovative products that improve our lives and help us grow in an ever changing world. I started my career in graphic design, making branding and marketing material, then moved to websites and apps, and learned to code as well. For the past few years I’ve been focusing on conducting research and helping companies incorporate UX into the development process and improving products.

Experienced in conducting field research, synthesizing insights from qualitative and quantitative sources, facilitating design and research workshops and creating actionable, empathetic, and evidence-based design strategies.

Familiar with all stages of the development process, from concept to launch, collaborating cross-functionally with user research, engineering and management to deliver positive outcomes.