Fast Water Heater Company, water heater experts in Washington, Oregon and California since 1986, wanted to refresh their website to reflect their reputation as the local specialists for fast, reliable, and relatable water heater service. They hoped to add more insights for funneling calls into their call centers to drive calls for sales, installation, or repair, and provide better customer service. They also needed to maintain their brand look and feel on their new site to match a large fleet of service trucks out in the field.
Fresh converted Fast Water Heater’s site to WordPress for easier administration, and made sure the site was responsive so customers could easily search for and contact them from anywhere, anytime. Then, we added dynamic phone numbers based on geo-location and IP addresses to target where people were calling or searching from and serve up more personalized information. We also improved lead generation tracking – organic search, paid ads, AdWords, etc. – to determine what was working and what was not.