CBRE is the world’s largest commercial real estate services firm serving owners, investors and occupiers. They approached Fresh in search of a sophisticated UI/UX partner that cared about process-simplification, dashboard UX, and user-testing, but could also handle serious front-end development. The challenge was taking data from dozens of sources to rebuild, expand, and polish their internal market activity and insights app, Market Builder, with a prioritized and easy-to-consume experience for all levels of management.
Fresh delivered the full UI/UX process using agile methodologies for continuous development and updating of internal systems. During the research phase, we conducted stakeholder interviews, crafted personas, built process maps, and created/prioritized tasks and user stories. During the design phase, we created wireframes, designed mockups and prototypes for a refreshed Market Builder, and tested at every stage to ensure we were delivering a great experience for all levels of management. Then, we built a team of front-end developers to execute on a layer of solid APIs.
Web App Design & Dev Process
With eight years of experience working on hundreds of projects, we've honed our processes to a specific goal: getting results. We care about understanding you and your customers, in service of creating experiences that deliver.