adidas – All Day

Your health adds up to much more than just your daily activities.

When Fresh Portland and adidas partnered to create All Day we began by asking fundamental questions about the role technology has played in health services to date.

Your health is a reflection of your holistic well-being, from getting enough sleep and proper nutrition to practicing mindfulness and participating in physical activity.

So why is it so many digital fitness products only focus on measuring performance with binary, isolated pieces of the puzzle? Solely counting steps, calories, or minutes is no longer enough.

When Fresh Portland and adidas partnered to create All Day we began by asking fundamental questions about the role technology has played in health services to date.

We set out to design a product to empower behavior change and help people lead healthier lives.

All Day used science-based models for behavioral change to encourage people to build new habits that stick.

A first wave of fitness trackers focused solely on the numerical outcome of exercise: you either hit your goal, or you didn’t. All Day transcended prior work by using nuanced analysis and modeling to form a more complete picture of the results of a healthy lifestyle.

How was All Day different? We designed All Day to be a personal guide to well-being, helping users explore four pillars of complete health and wellness: nutrition, movement, mindset, and rest.

All Day’s user experience drives towards Discoveries—quick, guided sessions—created by experts. Influencer participants included yoga guru Adriene Mishler, wellness chef Candice Kumai, and fitness trainer, Stephen Chuek. Each Discovery a user completes helps expand their knowledge and capabilities around the key pillars.

All Day also automatically tracked steps, calories burned, and sleep. Users could also log activities, like a gym session or a spin class, to help paint a complete picture of their fitness journeys.

User-first was a watchword throughout Fresh Portland’s end-to-end product design and development on All Day. Fresh Portland had a full-fledged team across several disciplines working on the product.

The studio conducted research, and developed a set of design personas used to guide product decision making. The studio built key pillars for the app based on these real-life personas. It also built a series of cross-platform templates to automate asset processing, and orchestrated a robust content strategy to accommodate a growing number of Discoveries.

 

To break out of the binary judgement zone of activity trackers, Fresh Portland designed Haze, an algorithmic pattern generation engine.

The Haze visualization moves through the adidas brand palette in a way that creates unique, and visually interesting combinations. It operates on a triplet-based progression across the colors, choosing its next combination by moving across the adidas color wheel in numbered jumps.

Fresh Portland development teams built a host of software systems for a distributed auto-scaling infrastructure.

Studio engineers handled comprehensive consumer-facing mobile application development for both Android and iOS.

The All Day tech stack created an ecosystem to support users of all activity levels around the globe at high volume from app launch and performed flawlessly.

adidas sunsetted All Day in winter 2018 after a strategy shift, but not before Fast Company lauded the effort in naming the brand to its 2018 Most Innovative Companies in Marketing and Advertising list, “For challenging itself—and customers—with the All Day lifestyle app.”

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