Innovative Expression in Creative Design


Creative Design is as old as the paleolithic cave paintings of Lascaux. Tools have evolved, but innovative expression remains.

Websites bring together a wide variety of elements in creating visual design. Color, typography, photos, graphics, buttons, messages, backgrounds, negative space, size, logos are sample elements that go into visual design.

A webpage’s design should complement the brand and the core functionality.

  • Font text size
  • Overall attractiveness
  • Emphasis used only on the focal point(s)
  • Images and layout do not create unintended “trapped” space
  • Negative space separates content to increase readability / scan-ability
  • Colors unify content
  • Backgrounds do not distract/compete with content
  • Scrolling is easy (vertical for desktop)

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Richard Rose


Richard drives strategy and execution related to finance, operations, and growth. Under his leadership, Fresh has scaled operations and tripled its global reach. Prior to joining Fresh, Richard served tech businesses at the largest CPA firm in the Puget Sound region. He received a Masters in Accounting from Brigham Young University, and is a Certified Public Accountant and Certified Fraud Examiner.