Richard Rose

Richard drives strategy and execution related to finance, operations, and growth. Under his leadership, Fresh has scaled operations and tripled its global reach. Prior to joining Fresh, Richard served tech businesses at the largest CPA firm in the Puget Sound region. He received a Masters in Accounting from Brigham Young University, and is a Certified Public Accountant and Certified Fraud Examiner.

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Website Development

The Modern Homepage

Most Valuable Real Estate For years conventional wisdom deemed the homepage “the most valuable real estate in the world” (Jakob Nielsen). Why? People make a flash decision whether to stay and explore the site or hit the back button. If this is true, the whole site’s value depends on a strong homepage. Nielsen continues, “if
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Culture

The Force Awakens | Mission Briefing

The emperor has made a critical error, and the time for our attack has come. The data brought to us by the Bothan spies pinpoints the exact location of the rendezvous. We also know that the seat reservation systems of this theater are not yet operational. With Snowflake Lane spread throughout Bellevue Square in a
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Culture

1.21 gigawatts! Technology, Culture, and Back to the Future

October 21, 2015 has come and gone, and Back to the Future is now in the past.  We’ve seen a number of articles about hover boards and power laces.  And we tip our rainbow-colored hats to the engineers who made each of these a reality. Science fiction often inspires science fact (with more goodies on the
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UX/UI Design

3 Tips to Optimize Functionality UX Design

Functionality “It matters little that something is easy if it’s not what you want.” Nielsen Norman Group Behind technical brawn and design sheen, websites must deliver functionality that users want. There must be utility. It’s important to remember the ultimate reason we build a website. It should do something that we can’t do anywhere else. Maybe it
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Design

Innovative Expression in Creative Design

Creative Design is as old as the paleolithic cave paintings of Lascaux. Tools have evolved, but innovative expression remains. Websites bring together a wide variety of elements in creating visual design. Color, typography, photos, graphics, buttons, messages, backgrounds, negative space, size, logos are sample elements that go into visual design. A webpage’s design should complement
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UX/UI Design

How to Create Engaging Content: 6 Tips

“Content precedes design. Design in the absence of content is not design, it’s decoration.” Jeffrey Zeldman In a knowledge-based economy, engaging content is the currency of productivity. Information, ideas, and design create value. UI/UX design begins with content as the foundation because it drives the purpose of all other functionality, input, and navigation. Compelling content engages users,
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