Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Six Starting Points for Your Voyage into the Blue Economy
Design, Hardware, Software, Strategy

Six Starting Points for Your Voyage into the Blue Economy

Part 1 (The Blue Economy Presents an Ocean of Opportunity) Part 2 (Autonomous Oyster Harvesting) *** In our first article on the Blue Economy, we provided an overview of what it is and discussed the opportunities it offers for interested parties. Our second article went in a hypothetical direction, discussing a potential business case of
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Blue Economy Use Cases: Autonomous Oyster Harvesting
Design, Hardware, Software, Strategy

Blue Economy Use Cases: Autonomous Oyster Harvesting

Part 1 (The Blue Economy Presents an Ocean of Opportunity) Part 3 (Six Starting Points for Your Voyage) *** In our last post on the subject, we provided a general overview of the Blue Economy and what those interested in this burgeoning industry can expect. Now, let’s explore what the Blue Economy can look like
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The Blue Economy Presents an Ocean of Opportunity
Design, Hardware, Innovation, Software, Strategy

The Blue Economy Presents an Ocean of Opportunity

What do the statistics above have in common? Water. Millions of tourists visit islands a year, a massive financial boon for local economies—they depart from maritime ports, which also ship the goods they enjoy to their final destinations. Those same islands, and millions of residents who live in other coastal areas, face the ever-present threat
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A Retrospective on the 2021 Fresh Website Redesign
Brand & Visual Design, UX/UI Design, Website Development

A Retrospective on the 2021 Fresh Website Redesign

Where we were, and where we’ve arrived You’ve probably never seen the website design below. It’s our homepage from 2009—twelve years ago—when Fresh had been in business for just two years. A few things stand out: Our mission has evolved, but core elements remain the same, like our emphasis on assembling diverse talent, thinking outside
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Become a Better Workshop Facilitator
Innovation as a Service, Innovation Sprints, Strategy

Become a Better Workshop Facilitator

Whether it’s a large organization like Google or Apple building an entire campus to encourage collaborative encounters, or a small business holding monthly all-hands meetings, collaboration takes many forms. One of those forms is workshop methods for innovation. Different workshop methods can be used to foster collaboration and effective problem-solving across a variety of challenges,
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Applying the 5 Key Personality Tests in the Workplace
Culture

Applying the 5 Key Personality Tests in the Workplace

While every personality test has its merits, five stand out to Fresh: The Myers-Briggs Index, StrengthsFinder, The Big Five, the DISC Behavior Inventory, and the Predictive Index. Despite being different, these five tests overlap in interesting ways. Taking all of the tests and comparing the results can unveil additional insights, as triangulation allows you to
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