Developing a concrete understanding of your users, their hopes and aspirations, and their goals is essential. If you're seeking to create a tool that accomplishes their goals and draws their loyalty, then research is essential. Through extensive customer and stakeholder interviews, contextual inquiry, and meticulous ethnographic research, we'll gather the data necessary to inform subsequent strategic considerations and design decisions.

Fresh has boiled UX down to a science. Coupled with great design ideas and experience, our UI/UX team utilizes various testing methods, tools, principles, and analyses to research what's working and what's not. In addition to standard User Testing & Observation, we have 6 different testing methods to use at the wireframe, mockup, and prototype stages. Deliverables include quantitative and qualitative insights, with solid recommendations that ameliorate problems.

Since 2007, we've been honing and refining how we work together and collaborate with our clients. Our comprehensive research and analysis process is a result of learning what methods work best. From this experience we've developed a series of tangible deliverables that give insights to the product and design strategy. Thousands of projects and hundreds of clients later, we stand firmly behind our belief that user research does matter for high-end experiences.