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Related Publications

December 17, 2018

B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast

The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual … Continued

October 17, 2018

Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics

The quest to defeat B.O.C.O. – “The Beast of Conflicting Opinions” – has only just begun.     Enter Design World, the next phase of our immersive web experience. Here, we answer the question: “With thousands of visual directions you could go in, how do you choose the ‘right’ one?” The design world illustrates and … Continued

September 20, 2018

Defeat B.O.C.O. – Your Product Depends on It

To illustrate the value of a holistic UX design process, we created an immersive website. Enter the journey to defeat B.O.C.O. – “The Beast of Conflicting Opinions.”     As you scroll through DefeatBOCO.com, you’ll learn more about our recommendation of giving equal weight to both the louder and quieter voices in a room. Different … Continued

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