UI/UX Research

Uncover insights and create empathy to enhance user experience

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Related Publications

December 29, 2016

UX Trends for 2017

It’s exciting to imagine all the wild possibilities in the future of UX design. What will be on the cutting edge? What will be the next quantum leap in innovation? But to have an impact in the now, we recommend balancing usability against innovation. Existing innovations in the digital space often aren’t refined enough to … Continued

October 20, 2016

8 Methods of UX Analysis

Use a Multidimensional Perspective to Inform Design Strategy User-centered design focuses on satisfying the end needs of users. Data – both quantitative and qualitative – informs decision-making for design direction. Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user … Continued

September 23, 2016

UI/UX Principle #44: Give Data Context to Make It Useful

At Fresh, analytics are a central part of our scientific UI/UX design process. We believe that data is useful. It allows you to look at the numbers, learn from them, and identify concrete areas for improvement. However, without context, data is just data. For this reason, we advocate for making quantitative metrics contextual in order … Continued

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