UX & CX Research

Uncover insights and create empathy to enhance user experience

Need help with your project?

We can build the UX research and UX design team you need, with as much research, interviews, testing, analytics, and science as is required to fit the ROI of the project.

Imagine a place where UX researchers, UX designers, and product strategists work in creative harmony with you – that’s Fresh. From ethnographic research to user persona studies to customer interviews, we have experienced designers who understand the value of getting customer insights, proving hypothesis, and evaluating options, not designing based on feelings or assumptions. With our premier UI/UX industry talent working on UX research, we can provide enough research to justify important design decisions that contribute to the creation of user experiences that are worth talking about.

UX & CX Research Projects

NCB

UI/UX Design, UI/UX Research, Web Design, Websites

Case Study Results

Stakeholders Interviewed

Customers Interviewed

Trust & Usability Tests

Case Study Results

Wireframes

Mockups

Award

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Case Study

Tentrr - Product Evolution

Brand Identity Design, Comprehensive, Enterprise Systems, Hardware Products, UI/UX Research, Web Design, Websites

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Proof Analytics

Enterprise Systems, UI/UX Design, UI/UX Research, Web Apps

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University of Washington Research

UI/UX Design, UI/UX Research, Web Design, Websites

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Defeat B.O.C.O.

Animation, UI/UX Design, UI/UX Research, Websites

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Testimonials

What Advisor Group Says

The AG executive team are all extremely impressed with the Fresh team and your work.

Daniel Aguillon, VP, Platform Integration and Innovation at Advisor Group

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Overview

Your Users

Developing a concrete understanding of your users, their hopes and aspirations, and their goals is essential. If you're seeking to create a tool that accomplishes their goals and draws their loyalty, then research is essential. Through extensive customer and stakeholder interviews, contextual inquiry, and meticulous ethnographic research, we'll gather the data necessary to inform subsequent strategic considerations and design decisions.

Your Science

Fresh has boiled UX down to a science. Coupled with great design ideas and experience, our UI/UX team utilizes various testing methods, tools, principles, and analyses to research what's working and what's not. In addition to standard User Testing & Observation, we have 6 different testing methods to use at the wireframe, mockup, and prototype stages. Deliverables include quantitative and qualitative insights, with solid recommendations that ameliorate problems.

Your Deliverables

Since 2007, we've been honing and refining how we work together and collaborate with our clients. Our comprehensive research and analysis process is a result of learning what methods work best. From this experience we've developed a series of tangible deliverables that give insights to the product and design strategy. Thousands of projects and hundreds of clients later, we stand firmly behind our belief that user research does matter for high-end experiences.

Recommended Resource

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional.
Download Free

Related Publications

blog

By: Ben Spencer

In: Testing UI / UX Design User Experience

Discussing UX Design: Understanding the End User

Successful UX design requires understanding the user’s perspective and clearly aligning the product to their needs. You’ll want to obtain feedback about your application or website early on to identify key improvements. Doing so upfront reduces cost, time, and frustration in the long run. We recommend performing user research, testing, and analysis in order to … Continued

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blog

By: Jeff Dance

In: Testing UI / UX Design User Experience

Discussing UX Design: 11 Fundamental Terms You Should Know

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools, … Continued

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blog

By: Orn Vetvitchu

In: Events UI / UX Design

Utilizing UX Research to Measure Design Success

Before the COVID-19 outbreak, I got a chance to join a UX research session held by Agoda, Asia Pacific’s most influential global online reservation provider for hotels, vacation rentals, and flights. They also happen to be one of our clients, who we do WordPress development for. One of our operating team values at Fresh is … Continued

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