UX & CX Research

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Related Publications

August 30, 2019

UX Terminology 101: Information Architecture

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do … Continued

December 17, 2018

B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast

The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual … Continued

October 17, 2018

Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics

The quest to defeat B.O.C.O. – “The Beast of Conflicting Opinions” – has only just begun.     Enter Design World, the next phase of our immersive web experience. Here, we answer the question: “With thousands of visual directions you could go in, how do you choose the ‘right’ one?” The design world illustrates and … Continued

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