UX & CX Research

Uncover insights and create empathy to enhance user experience

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Recommended Resource

Methods of UX Analysis

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional.
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Related Publications

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Discussing UX Design: Understanding the End User

Successful UX design requires understanding the user’s perspective and clearly aligning the product to their needs. You’ll want to obtain feedback about your application or website early on to identify key improvements. Doing so upfront reduces cost, time, and frustration in the long run. We recommend performing user research, testing, and analysis in order to … Continued

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Discussing UX Design: 11 Fundamental Terms You Should Know

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools, … Continued

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Utilizing UX Research to Measure Design Success

Before the COVID-19 outbreak, I got a chance to join a UX research session held by Agoda, Asia Pacific’s most influential global online reservation provider for hotels, vacation rentals, and flights. They also happen to be one of our clients, who we do WordPress development for. One of our operating team values at Fresh is … Continued

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