UX & CX Research

Uncover insights and create empathy to enhance user experience

Need help with your project?

We can build the UX research and UX design team you need, with as much research, interviews, testing, analytics, and science as is required to fit the ROI of the project.

Imagine a place where UX researchers, UX designers, and product strategists work in creative harmony with you – that’s Fresh. From ethnographic research to user persona studies to customer interviews, we have experienced designers who understand the value of getting customer insights, proving hypothesis, and evaluating options, not designing based on feelings or assumptions. With our premier UI/UX industry talent working on UX research, we can provide enough research to justify important design decisions that contribute to the creation of user experiences that are worth talking about.

UX & CX Research Projects

Vitamin Packs

Brand Identity Design, UI/UX Design, UI/UX Research, Web Apps

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University of Washington Research

UI/UX Design, UI/UX Research, Web Design, Websites

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MC Systems

UI/UX Design, UI/UX Research, Web Design

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NCB

UI/UX Design, UI/UX Research, Web Design, Websites

Case Study Results

Stakeholders Interviewed

Customers Interviewed

Trust & Usability Tests

Case Study Results

Wireframes

Mockups

Award

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Case Study

Tentrr - Product Evolution

Brand Identity Design, Comprehensive, Enterprise Systems, Hardware Products, UI/UX Research, Web Design, Websites

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Testimonials

What Advisor Group Says

The AG executive team are all extremely impressed with the Fresh team and your work.

Daniel Aguillon, VP, Platform Integration and Innovation at Advisor Group

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Overview

Your Users

Developing a concrete understanding of your users, their hopes and aspirations, and their goals is essential. If you're seeking to create a tool that accomplishes their goals and draws their loyalty, then research is essential. Through extensive customer and stakeholder interviews, contextual inquiry, and meticulous ethnographic research, we'll gather the data necessary to inform subsequent strategic considerations and design decisions.

Your Science

Fresh has boiled UX down to a science. Coupled with great design ideas and experience, our UI/UX team utilizes various testing methods, tools, principles, and analyses to research what's working and what's not. In addition to standard User Testing & Observation, we have 6 different testing methods to use at the wireframe, mockup, and prototype stages. Deliverables include quantitative and qualitative insights, with solid recommendations that ameliorate problems.

Your Deliverables

Since 2007, we've been honing and refining how we work together and collaborate with our clients. Our comprehensive research and analysis process is a result of learning what methods work best. From this experience we've developed a series of tangible deliverables that give insights to the product and design strategy. Thousands of projects and hundreds of clients later, we stand firmly behind our belief that user research does matter for high-end experiences.

Recommended Resource

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional.
Download Free

Related Publications

blog

By: Aravind Ravi

In: UI / UX Design

Creating a UX Research System with Airtable

Fresh recently worked with a large organization that was changing its product design process and was looking to us to advocate for design-led development. During our collaboration, we created design systems to standardize the organization’s design language – a codified system of stylistic guidelines – across their suite of products. Before our collaboration, their designers … Continued

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blog

By: Ben Spencer

In: UI / UX Design

UX Terminology 101: Information Architecture

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do … Continued

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blog

By: Ben Spencer

In: UI / UX Design

B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast

The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual … Continued

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