UX & CX Research

Uncover insights and create empathy to enhance user experience

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What Advisor Group Says

The AG executive team are all extremely impressed with the Fresh team and your work.

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Recommended Resource

Methods of UX Analysis

Methods of UX Analysis

UX Analysis informs design direction. Instead of making haphazard design decisions unsupported by evidence or justification, utilize UX Analysis to gain a multidimensional perspective, taking your design strategy from acceptable to exceptional.
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Related Publications

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Creating a UX Research System with Airtable

Fresh recently worked with a large organization that was changing its product design process and was looking to us to advocate for design-led development. During our collaboration, we created design systems to standardize the organization’s design language – a codified system of stylistic guidelines – across their suite of products. Before our collaboration, their designers … Continued

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UX Terminology 101: Information Architecture

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do … Continued

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B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast

The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual … Continued

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