BreckCreate.org is a nonprofit organization that manages programs in the Town of Breckenridge, CO to promote art and other forms of creative expression that are prevalent in the area. BreckCreate’s objective was to inform the population and expose events that happen in the area, but they lacked a compelling design to help them market the events effectively. Fresh was enlisted to develop a website for BreckCreate that did justice to their creative mission.
To help BreckCreate achieve their goals, we conducted extensive information architecture to design page layouts and placement of high-level messaging in an intuitive and logical order. Additionally, designers and developers collaborated to integrate key features and functionalities into the user experience such as location maps, email newsletter signups, and blog postings. Before progressing to the development phase, we created wireframes designs that articulated the desired user experience.
By using client supplied copy and content and leveraging the existing visual graphic design of the core site, Fresh created a responsive WordPress website – a custom CMS that allowed BreckCreate to update their content and consistently implement changes to the website, as the ability to update was crucial based on the constant influx of creative events in the Breckenridge area.