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Jeff Dance

Amidst the excitement of creating a new product, it’s really easy to overlook usability testing and its central importance to the design process. After preliminary research is conducted–and after detailed blueprints outlining the design of a product have been made–it seems intuitive that any problem would already have been encountered, accounted for, and solved. Not

Great UI/UX design requires attention to the macro visuals and micro details to build compelling experiences. One detail often forgotten is the role navigation and URL’s can play in guiding a user, telling a story, and providing more meaning to reinforce everything else on the page. Navigation Has Meaning and Can Start the Story Good

Responsive design–designing your website or app to have a fluid interface for varying device sizes–has been popular for several years now. If you’re not on the responsive design bandwagon yet, it’s likely that you’ve at least heard it’s important. But does responsive design really make a difference?   A wealth of examples demonstrates that it

Conducting research on products and technology in one’s industry or competitive marketplace can help inspire new ideas or inform requirements for developing new products and technologies.  Many times, researching others informs UX patterns that don’t need to be reinvented, or inform problems you have an opportunity to innovate for. Things to evaluate while researching others’

The analytical left brain has an aptitude for logic, research, and testing in user interface (UI) design. Complementing this, the right brain favors aesthetics, which allows for creativity. A good UI methodology will include a balanced combination of these two approaches, generating a creative solution that can be measured for validity. In his book, A

As we celebrate the holiday season and look ahead to 2016, we want to reflect on our achievements in 2015. This past year will be remembered by many of us as a milestone year filled with big changes for Fresh Consulting and our team. In our early days, Steve Hulet, Nuriel Mizrahi, Elisha Terada and