UI/UX Design
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UI/UX Design Process
With eight years of experience working on hundreds of projects, we've honed our processes to a specific goal: getting results. We care about understanding you and your customers, in service of creating experiences that deliver.
Related Publications
January 26, 2018
UX Lessons Learned from the Hawaii Missile Alert
By Ben Spencer
Is there such a thing as a user error? Or when errors are made, does the blame lie with the design of the interface? On January 13th, the state of Hawaii realized firsthand the danger of what some are calling a “user error.” If you’re a designer, and see the interface, you’ll likely agree that … Continued
October 24, 2017
Optimize Your Application’s Perceived Performance
By Xavier Reyes
In Development
Once you’ve created an application, how do you benchmark performance? Does performance hinge on how fast and efficiently the application actually works – at the code level – or does it hinge on whether or not a user interprets it as performant? There is a difference between perceived performance and real performance. Perceived performance is … Continued
October 19, 2017
UI/UX Principle #54: Great Experiences Still Need Great Onboarding
By focusing on great onboarding experiences that encourage discovery and learning, you can increase your engagement, your conversion, and your retention rates – three common high-level metrics for any application. We recommend investing in onboarding no matter how intuitive your application is, based on the significant value it adds to the overall experience. Smashing Magazine … Continued
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