UI/UX Design

Create scientifically fresh experiences

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A solid digital experience is in the macro and micro details of the design. It starts in the split second when a customer lands and continues with each individual user story, where efficiency and impact are always top priorities. The journey starts with understanding the needs of your users and your business goals, and ends with marrying the two into an ideal experience that makes everyone happy.

The user interface is the window through which the world experiences your brand and your product. A powerful user interface bridges the distance between the human brain and the digital product. Understanding human behavior is key to unlocking an exceptional user experience. That’s where user research and user testing come into play.

Fresh understands the magnitude of creating exceptional UI. From sales and marketing to customer adoption and employee connection, its impact is far reaching. As a result, we execute comprehensively with essential research and design processes that ensure we deliver ROI on amazing experiences. Through our UI/UX design process, we are with you from idea to delivery as your co-creation partner.

UI/UX Design Projects

Washington Federal Bank

UI/UX Design, Web Apps, Web Design

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StoryShelf Website & App Family

Comprehensive, Mobile Apps, UI/UX Design, Web Apps

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CBRE

Enterprise Systems, UI/UX Design, Web Apps

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NCB

UI/UX Design, UI/UX Research, Web Design, Websites

Case Study Results

Stakeholders Interviewed

Customers Interviewed

Trust & Usability Tests

Case Study Results

Wireframes

Mockups

Award

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Case Study

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Testimonials

What Symetra Financial Says

We had the handoff meeting with your team today. I just wanted to thank you for the great work your team did...I look forward to an opportunity to get back together again....You’ve got a great team.

Ricardo Sitchin, VP of Life and Corporate Services IT at Symetra Financial

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What Epiq Global Says

Fresh is exceptional at talking at a tactical level with business teams up to C-level management. Any presentations you do are detailed and appropriate at that level. You are very good at providing detailed information for project management, ie, burndowns, status, and especially financials.

Mark Olzenak, IT Development Director at Epiq Global

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What Advisor Group Says

The AG executive team are all extremely impressed with the Fresh team and your work.

Daniel Aguillon, VP, Platform Integration and Innovation at Advisor Group

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What TruckTrax Says

Fresh provides extremely high quality resources, but it is their leadership, collaboration, and culture that ensures success! They are part of our team, and always looking out for our best interests. It is a pleasure working with them.

Annette Tyson, Vice President of Strategic Planning and Internal Controls at TruckTrax

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What Moss Adams Says

From all of us at Moss Adams we want to say a big Thank You for helping us launch our rebranded website on time and on budget. We’re getting great feedback from internal stakeholders and the external market on the functionality of the website, and how well it aligns with our other brand elements. Laura, Sarah, Christian and myself really enjoyed working with everyone on the Fresh side and thought there was a good balance of your team challenging us while also being flexible.

Troy Ruckman, Senior Manager, Digital Marketing & Client Experience at Moss Adams

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What Ben Bridge Says

Very exciting! Your team did an excellent job of creating a page that tells the story of the collection(s) with beautiful imagery, while carefully considering the target audience. Thank you for working with us on such a short notice, we really appreciate it!

Candice Alvarado, Marketing at Ben Bridge

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What Passport Unlimited Says

Worth noting: the updated filter interactions were a result of the original input from Priya and Nathan and further evolution of the concept that came out of discussions between all of us. Truly, this was a team effort. I’m also really pleased with how the updated filters now function and look forward to rolling this updated UX into our Android and iOS apps!

Grant Arnold, Development Director at Passport Unlimited

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Overview

Your Conversion

Getting your customers to convert is both an art and a science. It involves solving customer problems, telling your story, and establishing your credibility as the immediate solution. Fresh can help you build the layout, the graphics, and the messaging that together build an experience that leads to conversion. From understanding your users to crafting your CTAs, our UI/UX designers and strategists will help you increase conversion.

Your Usability

What if your experience could be on bleeding edge of innovation but also be designed for high usability and efficiency? Sophisticated simplicity is the art of UX design and we’ll help you get there by bringing your personas and user stories into efficient and impactful experiences. From 6 different methods of user testing to a deep dive on analytics, we have the tools to verify that your narratives are efficient.

Your Results

Our goal in working with you is to deliver an experience that can win you awards. A Fresh experience is highly engaging and compels users to take action. Finding the soul of a product and telling a story beautifully is hard work - that's why we're comprehensive in our approach. That's why we bring a team to the table to execute. That's why innovation and consultation are ingrained in how we start projects. Your product stands alone and it's our prerogative to help you win awards.

Recommended Resource

The ROI of UX Design

How do you calculate whether UX is worth the investment for your company? In today’s competitive digital landscape, User Experience matters. UX was once a luxury and added expense. Now, good UX is key to success and innovation.
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UI/UX Design Process

With eight years of experience working on hundreds of projects, we've honed our processes to a specific goal: getting results. We care about understanding you and your customers, in service of creating experiences that deliver.

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Understanding

Listen to stakeholders
Understand business objectives
Functional requirements
Technology constraints

User Research

Personas
Ethnographic research
Interviews & observations
Task analysis & user stories

Analytics & Discovery

Metrics & analysis
Competitive analysis
Ideation & strategy
Benchmarking

Wireframes

Concept sketching
System/Process flow
Information architecture
Interaction design

Mockups & Prototypes

Brand identity integration
High-fidelity mockups
Interactive prototypes

Finalize & Code

Finalize UX deliverables
Suggestions / next steps
Code front-end interaction

Related Publications

blog

By: Ben Spencer

In: Testing UI / UX Design User Experience

Discussing UX Design: Understanding the End User

Successful UX design requires understanding the user’s perspective and clearly aligning the product to their needs. You’ll want to obtain feedback about your application or website early on to identify key improvements. Doing so upfront reduces cost, time, and frustration in the long run. We recommend performing user research, testing, and analysis in order to … Continued

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blog

By: Jeff Dance

In: Testing UI / UX Design User Experience

Discussing UX Design: 11 Fundamental Terms You Should Know

UX research and design is about understanding people and designing experiences. Getting to the finished product is a journey with research, analytics, testing informing, and validating the design work. But to effectively communicate with colleagues and clients about your work, it is critical to understand the surrounding vocabulary. There are many different methods, theories, tools, … Continued

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blog

By: Aravind Ravi

In: UI / UX Design

Seven Agile Strategies for UX Designers

Working in an Agile environment as a designer is a delicate balancing act. You are constantly required to think ahead, backtrack, justify your design decisions, think of alternatives mid-sprint, and make compromises on your designs in the best interest of the product you are trying to ship. But amidst all the chaos, it’s the designer’s … Continued

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