UI/UX Design

A solid digital experience is in the macro and micro details of the design. It starts in the split second when a customer lands and continues with each individual user story, where efficiency and impact are always top priorities. The journey starts with understanding the needs of your users and your business goals, and ends with marrying the two into an ideal experience that makes everyone happy.

The user interface is the window through which the world experiences your brand and your product. A powerful user interface bridges the distance between the human brain and the digital product. Understanding human behavior is key to unlocking an exceptional user experience. That’s where user research and user testing come into play.

Fresh understands the magnitude of creating exceptional UI. From sales and marketing to customer adoption and employee connection, its impact is far reaching. As a result, we execute comprehensively with essential research and design processes that ensure we deliver ROI on amazing experiences. Through our UI/UX design process, we are with you from idea to delivery as your co-creation partner.

UI/UX Design Projects

CBRE

Enterprise Systems, UI/UX Design, Web Apps

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University of Washington Research

UI/UX Design, UI/UX Research, Web Design, Websites

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Mark Schneider Design

UI/UX Design, Websites

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Washington Federal Bank

UI/UX Design, Web Apps, Web Design

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What TruckTrax Says

Fresh provides extremely high quality resources, but it is their leadership, collaboration, and culture that ensures success! They are part of our team, and always looking out for our best interests. It is a pleasure working with them.

Annette Tyson, Vice President of Strategic Planning and Internal Controls at TruckTrax

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What Moss Adams Says

From all of us at Moss Adams we want to say a big Thank You for helping us launch our rebranded website on time and on budget. We’re getting great feedback from internal stakeholders and the external market on the functionality of the website, and how well it aligns with our other brand elements. Laura, Sarah, Christian and myself really enjoyed working with everyone on the Fresh side and thought there was a good balance of your team challenging us while also being flexible.

Troy Ruckman, Senior Manager, Digital Marketing & Client Experience at Moss Adams

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What Ben Bridge Says

Very exciting! Your team did an excellent job of creating a page that tells the story of the collection(s) with beautiful imagery, while carefully considering the target audience. Thank you for working with us on such a short notice, we really appreciate it!

Candice Alvarado, Marketing at Ben Bridge

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What Passport Unlimited Says

Worth noting: the updated filter interactions were a result of the original input from Priya and Nathan and further evolution of the concept that came out of discussions between all of us. Truly, this was a team effort. I’m also really pleased with how the updated filters now function and look forward to rolling this updated UX into our Android and iOS apps!

Grand Arnold, Development Director at Passport Unlimited

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Overview

Your Conversion

Getting your customers to convert is both an art and a science. It involves solving customer problems, telling your story, and establishing your credibility as the immediate solution. Fresh can help you build the layout, the graphics, and the messaging that together build an experience that leads to conversion. From understanding your users to crafting your CTAs, our UI/UX designers and strategists will help you increase conversion.

Your Usability

What if your experience could be on bleeding edge of innovation but also be designed for high usability and efficiency? Sophisticated simplicity is the art of UX design and we’ll help you get there by bringing your personas and user stories into efficient and impactful experiences. From 6 different methods of user testing to a deep dive on analytics, we have the tools to verify that your narratives are efficient.

Your Results

Our goal in working with you is to deliver an experience that can win you awards. A Fresh experience is highly engaging and compels users to take action. Finding the soul of a product and telling a story beautifully is hard work - that's why we're comprehensive in our approach. That's why we bring a team to the table to execute. That's why innovation and consultation are ingrained in how we start projects. Your product stands alone and it's our prerogative to help you win awards.

UI/UX Design Process

With eight years of experience working on hundreds of projects, we've honed our processes to a specific goal: getting results. We care about understanding you and your customers, in service of creating experiences that deliver.

Download Graphic

Understanding

Listen to stakeholders
Understand business objectives
Functional requirements
Technology constraints

User Research

Personas
Ethnographic research
Interviews & observations
Task analysis & user stories

Analytics & Discovery

Metrics & analysis
Competitive analysis
Ideation & strategy
Benchmarking

Wireframes

Concept sketching
System/Process flow
Information architecture
Interaction design

Mockups & Prototypes

Brand identity integration
High-fidelity mockups
Interactive prototypes

Finalize & Code

Finalize UX deliverables
Suggestions / next steps
Code front-end interaction

Related Publications

This Month. October 24, 2018

4 Steps to Good Halloween Maze UX

By Marc Wallace

In Fresh Culture Process

Designing a good maze requires challenging people, rather than frustrating them. And with Halloween mazes, there should be some level of fear involved with that challenge. So how do you create that optimal level of challenge and fear without frustrating people to the point of quitting …or worse yet, crying? My advice? Pull from the … Continued

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Last Month. October 17, 2018

Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics

By Ben Spencer

In Fresh Productions UI / UX Design

The quest to defeat B.O.C.O. – “The Beast of Conflicting Opinions” – has only just begun. Enter Design World, the next phase of our immersive web experience. Here, we answer the question: “With thousands of visual directions you could go in, how do you choose the ‘right’ one?” The design world illustrates and … Continued

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Last Month. September 20, 2018

Defeat B.O.C.O. – Your Product Depends on It

By Ben Spencer

In Fresh Productions UI / UX Design

To illustrate the value of a holistic UX design process, we created an immersive website. Enter the journey to defeat B.O.C.O. – “The Beast of Conflicting Opinions.” As you scroll through DefeatBOCO.com, you’ll learn more about our recommendation of giving equal weight to both the louder and quieter voices in a room. Different … Continued

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UI/UX Design Projects

CBRE

University of Washington Research

Mark Schneider Design

Washington Federal Bank

Testimonials

What TruckTrax Says

What Moss Adams Says

What Ben Bridge Says

What Passport Unlimited Says

Overview

Your Conversion

Your Usability

Your Results

UI/UX Design Process

Understanding

User Research

Analytics & Discovery

Wireframes

Mockups & Prototypes

Finalize & Code

Related Publications

4 Steps to Good Halloween Maze UX

Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics

Defeat B.O.C.O. – Your Product Depends on It

Have a project?

Microsoft

Pacific Science Center

Cisco

Talking Rain

University of Washington

Whitepages

Ben Bridge

Deloitte

Seattle Public Library

T-Mobile

Washington Federal Bank

CBRE