NCB is the largest and oldest bank in Jamaica. After losing some ground to newer banks, NCB needed to upgrade their online experience to stay competitive.

Before After

Research & Strategy

 

We formed a clear understanding of the core issues by conducting interviews and user tests.

Results

20
Stakeholders Interviewed
10
Customers Interviewed
15
Trust & Usability Tests

Key Issues

  • Product names did not match user expectations
  • Products were scattered across four different sites
  • Pages were too text heavy and were hard to scan for key information
  • Outdated designs caused users to have lower trust ratings
  • New users did not readily see security information


Solutions

  • Consolidate four sites into one for a seamless navigation experience
  • Make the site mobile responsive for the growing Android users
  • Expand the home page content to establish trust and credibility at a glance
  • Add a comparison tool for easy comparison of product features.
  • Build an in-depth About Us section for new customers to gain trust

Results

60
Wireframes
40
Mockups
1
Award

Kentico Top 10 Website August 2017

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