Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Mobile App Development Software: No-Code, Low-Code & Customized
Mobile App Development, Uncategorized

Mobile App Development Software: No-Code, Low-Code & Customized

What is mobile app development software? (and why choosing the right software matters) Mobile application development encompasses the steps and processes needed to create software apps for time management, gaming, health monitoring, and much more. As with other forms of software development, extensive knowledge of programming languages has historically been required to create mobile apps,
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What is Human-Centered Design? 3 Phases, 4 Principles, and a Call-to-Action
Brand & Visual Design, Customer Experience, Design, User Research & Testing, UX/UI Design

What is Human-Centered Design? 3 Phases, 4 Principles, and a Call-to-Action

What is human-centered design?  Human-centered design, also known as HCD, is a problem-solving practice that places real people at the focal point of the processes of design, development, and implementation of apps, products, and processes. HCD is sometimes referred to as user-centered design. Though various organizations may give the phases of HCD different names, there
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A Comprehensive Guide to Mobile App Development
Mobile App Development

A Comprehensive Guide to Mobile App Development

Mobile application development for devices like smartphones, tablets, and wearables requires a different process than traditional web development and the creation of web apps. Because many mobile devices now enable offline access to apps and services, there are even more development considerations to keep in mind.  With millions of mobile applications already on the market,
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5 UX Design Tips for eCommerce
UX/UI Design

5 UX Design Tips for eCommerce

As the business world continues undergoing digital transformation, companies and organizations must continue thinking critically about how to better cater to their customers’ needs. One key consideration in the retail and professional services industries is eCommerce. Creating a balance between online and brick-and-mortar presences — that still maintains brand integrity — is essential.  In 2020,
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A Primer on Augmented Reality App Development
XR Development

A Primer on Augmented Reality App Development

Augmented reality (AR) has quickly become a part of daily life for hundreds of millions of users worldwide, thanks to AR apps. From gaming to social media mobile apps, augmented reality is an astoundingly popular recreational technology, but the benefits of augmented reality in manufacturing, healthcare, and other industries are sometimes lost in the conversation.
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The Internet Of Things Product Development Guide
Industrial Design, Product Development, Product Strategy

The Internet Of Things Product Development Guide

IoT Product Development Guide It’s no secret that technology is more ubiquitous than ever. Almost everyone has smart devices holstered in their pocket or strapped to their wrist. We’ve immersed ourselves in the digital world, redefining how we communicate, work, and play.  But as transfixed as we are with the internet, we’ve only begun to
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