T-Mobile
Strategic customer experience
We’ve helped T-Mobile strengthen its brand at every customer touchpoint in one of our longest-running client engagements
The Challenge
T-Mobile needed a partner to deliver a variety of creative collateral, strategic services, and consultative expertise. The key initiative was communications and development. Our strategists, designers, and developers stepped in to provide the expertise, leveraging T-Mobile’s expertise and years of historical wisdom about their industry.
Our Solution
As close neighbors in the Greater Seattle area, our partnership with T-Mobile has lasted for years. What started as a few smaller projects has grown into an evolving co-generation of value that has ensured mutual growth, strategic alignment, and more robust organizational communication. For T-Mobile, this has taken the form of strategic communications collateral; for Fresh, it’s been a unique opportunity to showcase our end-to-end creative services. The solution necessitated understanding T-Mobile at the ground level, advising them on how to proceed with confidence, and forging a lasting partnership based on trust and collaborative success.
Ideas fit for print
While digital collateral is widespread and easy to disseminate, having physical resources at an event or during our partnership is still valuable. Print material raises brand awareness, creating more outlets for consumers to engage with a brand. It also helped T-Mobile stand out, with visual data representations showcasing critical initiatives at the organization.
Print also presents an opportunity to tell a story in much greater detail. Online engagements are typically shorter. During an in-person event with a leave-behind resource, prospective clients and partners leave with information-rich, easy-to-scan print collateral, providing another opportunity to understand T-Mobile’s value.
Enhancing customer experience through connection
Print material also provides an opportunity for strategic, effective targeting. In the case of communications created during our engagement with T-Mobile, this involved creating content for niche audiences that needed a personal touch.
HowMobileWorks was a site we created to explain wireless technology to customers. But for customers in specific, underserved markets or areas of future expansion, we created customized resources to frontload brand loyalty and provide an even deeper level of knowledge and transparency. While digital is highly effective for communicating big picture messages, print offers organizations the ability to strategically target specific groups.
The annual T-Mobile golf tournament
We assisted T-Mobile with branding and site design for its annual golf tournament, which has taken place since 2014. The tournament provides an opportunity for wireless industry professionals to convene with T-Mobile Planning, Procurement, and Development personnel. Funds raised go to two of T-Mobile’s valued causes: the Towers Family Foundation and Warrior4Wireless.
With so much going on, a variety of users, and a historical legacy worth noting, the project necessitated a clean, narrative-driven design that showcased T-Mobile’s brand story throughout. We partnered to understand the Planning, Procurement, and Development team’s vision and then brought it to life with a digital interface that translated seamlessly to accompanying print resources.
Strengthening a digital presence with physical resources
Understanding the unique strategic opportunities provided by print, we created more opportunities for connection with physical resources, including branded checks, brochures, and clothing. No matter where users see T-Mobile’s branded identity, it looks consistent and tells the same story: T-Mobile is a massively successful telecommunications company that cares about its customers, their well-being, and big picture philanthropic initiatives.
Tournament hats
Jackets with sponsor logos
Polos for golfers
Providing education about "How Mobile Works"
T-Mobile’s National Development Team wanted to create a fun and engaging site to explain exactly how different mobile coverage works. They needed the site to reach technical and non-technical audiences, and serve as an educational resource for field staff and technology planners.
