F1 Consultancy
Delivering excellence in IT


We created a site to articulate a company’s unique value and service offerings, while also speaking to their technological sophistication with IT support

The Challenge

In the modern technological world, the infrastructure of an event is extensive. From creating secured networks to equipment rental, tech support, live reporting, and help desks, everything needs to be handled with an organized partner who understands what’s at stake with efficiency. That’s where F1 Consultancy comes in. But the company was having difficulty explaining its unique value and essential services, and we came in to help.

Our Solution

Fresh designers and developers delivered UX/UI design, website organization, and development services to bring F1’s digital presence online. We helped the team design a site that covered their extensive services, established their credibility, and told their story, all brought to life on the reliable WordPress CMS. The site was seamlessly responsive, and video production and graphical animations created even deeper immersion and discovery.

Key Contributors

Nuriel Mizrahi
Nuriel Mizrahi
Nathan Dean
Nathan Dean

Delivering a website to communicate differentiation

Technological infrastructure is challenging to grasp and even more challenging to implement. Because F1 takes care of it all, we needed to communicate their seamless service offering so customers could focus on events and not the challenges of keeping them online. From the site copy to the layout, we assisted F1 in communicating what sets them apart.


Seamlessness transitions between desktop and mobile

The F1 site is packed with information. But a significant number of their clients are on the move, organizing events in unique environments. A responsive experience was imperative. We delivered, ensuring that designs and functionality were highly usable on whatever device the site is accessed.


Telling the story with video and motion

F1’s services are dynamic, fluid, and adaptable. That needed to be communicated with every click and interaction on the site. We also thought through telling the denser story in a more user-friendly format and opted for original video production.

Fresh video producers storyboarded all of F1’s key narratives, then completed custom illustrations and graphics to tell the story in an engaging way that spoke to prospective customers on their level.

Before & After