Product development covers the complete process of bringing a new product to market. From ideation to execution, our engineers and designers work in tandem to understand your product at its core. With technical and methodological expertise, our team minimizes the costs of production and assembly, manufacturing your product to co-created specifications with cost, reliability, and user experience at top of mind.
Our process begins with collaborative co-ideation and front-end innovation leading to requirements specification. The multi-talented Fresh team wants to spend time understanding what the product vision is, as well as versing themselves in your business problems we’re solving, the big opportunities, and the market landscape. With this understanding in place, we launch into design to visualize our shared ideas for your product, translating requirements into prototypes, with initial features that we validate and refine with testing. In the end, we want to create an MVP for testing that leads to our minimum lovable product for market launch.
Whereas some product development firms focus on a specific part of the process, we view it holistically as an end-to-end experience. A partnership with Fresh is ongoing, and once we understand your vision, we assemble an A-team of engineers, designers, and developers to bring your product to life.
Your Product Innovation
Successful products involve more than high-end engineering and design – they also require understanding your business and constraints to co-create what fits. Great products come from the lens of holistic experience and we have the end-to-end capability to help you innovate.
Your Team and Partnership
The value of an ongoing partnership is a shared investment in your product’s success. Our team cares about your results and longevity, and in addition to providing best-in-class services, we also emphasize creating a lasting relationship to ensure your short-term and long-term success.
Your Holistic Approach
Our approach to engineering and design is holistic. We view the front-end innovation and iteration phases as being as important as building and launching the product. We integrate expertise at every stage of the process – with your original vision at top of mind – to ensure we create lasting value.
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