With so many options and so much noise online about which social media channels your company should use, it is important to understand that not every social media channel is right for your business. Not only that but not every social media channel achieves equal benefits or meets the same objectives. Each channel has its own strengths and weaknesses.

The savvy team at CMO.com recently published a handy social media guide to “help [marketers] determine which social media tools and channels are your best bet in terms of customer communication, brand exposure, traffic, and SEO.”

At a glance, you can quickly assess which channel will best achieve which objective. With this increased understanding of the social media landscape, you will be able to better allocate time and energy towards what matters most.

On June 3rd, 2011 at the Microsoft Conference Center in Redmond, Washington, six legit social media managers from established brands, the author of Engage!, three top-tier social media consulting firms, and the President of WOMMA will share their knowledge, strategies, stories, and tools of how to make the most of each social media channel. Visit SocialMedia301.com now to get your ticket.