Block the Bad Stuff, the first iOS app for Linksys Smart WiFi Routers


Back in January Cisco asked us if we would like to participate as a launch partner in their Cisco Connect Cloud Developer Community, developing applications for their new Linksys Smart Wi-Fi routers. We’re proud to release this week the first available iOS app developed for Linksys Smart Wi-Fi routers, Block the Bad Stuff.

Block the Bad Stuff allows anyone to easily add one-touch filtering to an entire wireless network, blocking harmful or distasteful sites before they can even load.

Users can easily choose from three levels of protection:

  • Level 1: Security threats (malware, phishing sites and scam sites)
  • Level 2: Security + Adult Content
  • Level 3: Security + Adult Content + Non-Family Friendly (gambling, drugs, violence, etc)

Block the Bad Stuff eliminates threats at the router, so all devices on the network are protected. The filtered sites are automatically and continually updated by Norton(TM) ConnectSafe, a service provided free for personal and home use by internet security industry leader Symantec.

Cisco put out two press releases mentioning our new app. The Cisco team was great to work with as we worked through the various API and firmware versions. Some of our feedback and suggestions made it in to the final Connect Cloud product!

We have ideas for many other applications, so stay tuned! What would you like your router to be able to do?

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Nuriel Mizrahi

UX Design & Development Lead

Focused in creating innovative products that improve our lives and help us grow in an ever changing world. I started my career in graphic design, making branding and marketing material, then moved to websites and apps, and learned to code as well. For the past few years I’ve been focusing on conducting research and helping companies incorporate UX into the development process and improving products.

Experienced in conducting field research, synthesizing insights from qualitative and quantitative sources, facilitating design and research workshops and creating actionable, empathetic, and evidence-based design strategies.

Familiar with all stages of the development process, from concept to launch, collaborating cross-functionally with user research, engineering and management to deliver positive outcomes.