Block the Bad Stuff, the first iOS app for Linksys Smart WiFi Routers


Back in January Cisco asked us if we would like to participate as a launch partner in their Cisco Connect Cloud Developer Community, developing applications for their new Linksys Smart Wi-Fi routers. We’re proud to release this week the first available iOS app developed for Linksys Smart Wi-Fi routers, Block the Bad Stuff.

Block the Bad Stuff allows anyone to easily add one-touch filtering to an entire wireless network, blocking harmful or distasteful sites before they can even load.

Users can easily choose from three levels of protection:

  • Level 1: Security threats (malware, phishing sites and scam sites)
  • Level 2: Security + Adult Content
  • Level 3: Security + Adult Content + Non-Family Friendly (gambling, drugs, violence, etc)

Block the Bad Stuff eliminates threats at the router, so all devices on the network are protected. The filtered sites are automatically and continually updated by Norton(TM) ConnectSafe, a service provided free for personal and home use by internet security industry leader Symantec.

Cisco put out two press releases mentioning our new app. The Cisco team was great to work with as we worked through the various API and firmware versions. Some of our feedback and suggestions made it in to the final Connect Cloud product!

We have ideas for many other applications, so stay tuned! What would you like your router to be able to do?

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Nuriel Mizrahi

UX Design & Development Lead

Nuriel has unique expertise that spans UX design and front-end development, giving him an edge in creating user-centered, innovative products on top of the latest technology. He began his career in graphic design creating branding and marketing materials, then expanded to UX design for websites and apps, and front-end development.

Nuriel is deeply experienced in conducting UX field research, synthesizing insights from qualitative and quantitative sources, facilitating workshops, and creating actionable, empathetic, and evidence-based design strategies.