Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

Full bio

Guide to Information Architecture in UX
Design, Expertise, UX/UI Design

Guide to Information Architecture in UX

In his interactive presentation, Peter Morville states that “In the 1990s, the rise of the Internet produced a world-wide problem: websites without a plan.” Morville goes on to suggest that this lack of planning on the front end leads to three fundamental problems: Usability and Findability Disasters Content Management Nightmares Cost Redesigns How, then, do
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Design Thinking Defined in 4 Steps
UX/UI Design

Design Thinking Defined in 4 Steps

What is design thinking?  Design thinking is a methodology and process that is unmatched in its ability to explore visual solutions to complex problems. Imagine design thinking as a means to explore complicated challenges without a guide or desired outcome, but with the confidence that you will produce a unique solution. Design thinking is a
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Strategies for Onboarding and Engagement: Part 1
Brand & Visual Design, Design, Expertise, Mobile App Development, User Research & Testing, UX/UI Design

Strategies for Onboarding and Engagement: Part 1

Similar to onboarding an employee at a new job – where they learn the ropes of their company’s procedures and expectations – digital onboarding is about helping a new user learn the ropes of an application. Onboarding is a broad topic that covers a variety of approaches. It’s important to understand that whatever your goal
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An Introduction to Industrial Design Terminology
Design, Expertise, Industrial Design

An Introduction to Industrial Design Terminology

Industrial design is a creative discipline focused on solving real-world problems with a blend of art and design, technology, and science. Like other fields influenced by the philosophy of human-centered design, industrial design drives innovation through a combination of practical ideas and scientific processes. The end result is physical products that delivers on business goals,
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You’ve Beaten B.O.C.O. – Now, Deliver Your Product to the World
Community, Culture, Design, Expertise, Hardware, Product Strategy, Software, Strategy, User Research & Testing, UX/UI Design

You’ve Beaten B.O.C.O. – Now, Deliver Your Product to the World

Over the course of 2018, Fresh’s designers and developers created an interactive digital journey to educate companies and teams on the UX Design Process. In the research, design, and test worlds, users undertook an adventure to beat B.O.C.O., or “The Beast of Conflicting Opinions.” The beginning of 2019 sees B.O.C.O. defeated at last. Now, you
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B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast
Community, Culture, Design, Expertise, Hardware, Product Strategy, Software, Strategy, User Research & Testing, UX/UI Design

B.O.C.O. Strikes Again – Validate Your Solution and Vanquish the Beast

The interactive digital journey to understand the UX Design Process and vanquish B.O.C.O. – “The Beast of Conflicting Opinions” – continues. Today, we unveil Test World. The first world of the Defeat B.O.C.O. initiative explored the value of qualitative and quantitative research. The second expanded upon it, providing suggestions for using research to make visual
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